Are You Ready For Summer?

2018-04-20 13.02.11.jpg

We are beyond excited about our NEW opportunity for FASTer Way To Fat Loss coaches because we’ve made it even easier to do what you love, change lives, and make an incredible income!

If you’ve been on the fence about trying FASTer Way To Fat Loss and becoming a certified FASTer Way coach, then now is the time to act! We’ll explain everything at our LIVE Special Recruitment Event on April 23rd, but here’s what we can tell you right now.

We have a brand new backend system to make the registration process completely seamless for you. We will take on the liability and insurance so you have one less thing to worry about. We will provide you with all the branding assets and marketing materials you need. We’re handing you a business in a box!

But we aren’t just simplifying the process and making it even easier... we’re structuring the FASTer Way so you can earn even more money!

Here’s how it works! You will earn 75% commission on all of your sales (with an average of $200 per sale going directly to YOU). This is the HIGHEST in the industry (by far!). But it gets even better. For each coach that you bring into the FASTer Way family, you will earn a $1,000 referral bonus PLUS once you have 5 coaches on your team, you’ll earn 10% on all of THEIR sales! Are you already running numbers in your head? That’s right. HUGE potential! Not only that, if you apply during our special LIVE event, you’ll receive $1,000 off your Tier 2 coaching package!

Don’t wait! Space for this LIVE event is limited, so register now and experience the life-changing benefits of FASTer Way, before we fill up! 

You will start Prep Week on Monday 4/23, AND will be eligible to join the LIVE coach recruitment event! Click here for more information about being a FASTer Way To Fat Loss Coach.

How To Take Full Advantage Of The New FWTFL Coach Certification Opportunity

FWTFLPyramid.jpg

The new FASTer Way To Fat Loss Coaching opportunity is creating a huge stir!

The income potential is off the charts, and the response has been massive. We couldn’t be more excited to get things rolling!

This opportunity is perfect for Fitness Professionals, including personal trainers, and Pilates teachers, health-focused Network Marketers (I'm looking at you, my Isa friends), and FASTer Way clients who are interested in learning more and changing lives. 

Here’s what you need to know.

  • Before you apply for the FWTFL coaching certification, you must complete one round of the FWTFL as a client. You need to know and love the program.

If you need to take the program, my next round starts April 23, and as long as you are registered in advance you can be on the waiting list for the coach opportunity, and start as soon as you finish the round! 

  • Once you are accepted into the coaching certification program, you will have 6 months to go through the material and take your exam. Most people finish much sooner than that, some in just a few weeks.
  • Our new online backend office for coaches will take care of registration, payment and document signing. YOU KEEP 75% of all commissions with no ceiling! (This is unheard of, and we are SO excited to truly change lives with this income opportunity!)
  • WE take care of all the insurance, which means we take on all the liability, should any client issues arise. It’s rare, but it happens, and we don’t want you to worry about it. - THIS IS HUGE!
  • You receive a business in a box! You’ll receive branding assets, marketing materials, and online portal access. Everything you need to start, promote and run your business!
  • You’ll receive the Business Accelerator Workshop self-study course to walk you through the process of setting up everything you need for your business marketing and sales funnels. You’ll also receive access to our private Facebook community for coaches. This is a very valuable resource!
  • Other FWTFL coaches can join your team for even more income opportunities! This is where it gets really good. Once you have 5 coaches on your team, you will be elevated to Premier Coach. You will receive a $1,000 bonus for each coach that signs up under you, PLUS 10% of ALL of their commissions!!

Here’s the best part!

Special Recruitment Event on April 23rd!

We are holding a LIVE EVENT on April 23, 2018 for potential FASTer Way coaches! Don't miss this event! 

Space at this special event is limited, so download your free guide - How To Scale Your Fitness Business The FASTer Way! - and register for this amazing opportunity!

Announcing The FASTer Way To Fat Loss Coach Certification

LLFW.jpg

Have you been through the FASTer Way and loved it?*** Well, now it’s our turn to share a little more love with YOU. If you’re committed to the FASTER Way, can’t get enough of the lifestyle, and toyed with the idea of becoming a certified coach, NOW is the time! We are excited to announce our Special Recruitment Event on April 23rd where we will be offering $1,000 off your coaching package and the chance to earn a life-changing income!

What do I mean by life-changing income? Not only will you earn an incredible commission (the HIGHEST in the industry BY FAR at 75%!), but once you have a team of at least 5 coaches under you, you’ll also start earning 10% commission on all of THEIR sales, not to mention a $1,000 referral bonus for each coach on your team! You have the potential to pull in a 6-figure income FAST!

Sound too good to be true? Well, we are 100% serious because we are passionate about helping women succeed in business. Especially when that business has the power to change so many lives through the best fitness program on the market! That’s why we give you a “Business in a Box” when you become a coach. We give you all the training, branding assets, marketing materials, and online backend office--PLUS we take on the insurance and liability. It’s everything you need to run a hugely successful online business.

Space for this LIVE event is limited, so download your free guide - How To Scale Your Fitness Business The FASTer Way! - and register for this amazing opportunity!

***If you haven't been though the FASTer Way To Fat Loss Program, I have a round starting Prep Week on Monday April 9! Sign up for FASTer Way and you will be all set.

Book Review - Your Fitness Career: The Business Guidebook For Trainer's Success by Lalo Fuentes

A couple of months ago I received an email from Hollywood A-List personal trainer, Lalo Fuentes. He had seen some reviews that I had written for various business and marketing books for personal trainers, and asked me to review his. Within a week I had a hardcover copy of his Your Fitness Career: The Business Guidebook For Trainer's Success.

Why Listen to Lalo Fuentes?

Lalo Fuentes has an interesting background related to business, as he decided to become a personal trainer while enrolled in business school. Halfway though, Fuentes realized that the world of numbers was not enticing. He didn't want to be stuck in an office, and saw a fitness career as a departure from that grind. Upon graduation, he moved to NYC and started in fitness.

Now, those of us who have been slogging it out in the fitness industry know well that so many trainers still end up grinding out way too many hours in the gym with clients. They work hard, not necessarily smart, and many end up burning out early and leaving the industry.

Fuentes avoided this by targeting a high net worth audience and selling to them. Plus, he was able to make good on all of his claims with very little drama, which led to a huge word-of-mouth following. Frankly, if your words are in the right mouths, that is really all you need!

Trainers who are successful in the fitness world and stay around have found a different path that allows us to open up multiple streams of income, scale our businesses, and charge enough to have a life outside of the gym or Pilates studio. In Your Fitness Career, Fuentes shares all of the information you need to make success happen.

Basic Business Skills for Trainers

I mentor Pilates teachers specifically in how to make more money by taking better care of their clients and themselves, which entails still having a personal life. Much of my mentorship work is in teaching basic business processes, good business behaviors, and marketing. Fuentes handles all of this in his book!

Money

If you struggle to figure out how much to charge per hour or per day, whether to give a free or discounted first session, and how to decide what to pay for advertising and leads, Fuentes addresses all of these early on in his book.

Not sure what cost per lead means? Cost per client? How about return on investment? Loss leads? Net income? You will understand all of these and more after reading this book.

Behavior

Most trainers need help in inter-personal skills. But Fuentes takes you even further. Not sure what to expect at a celebrity's home? What order to board or leave a private jet? How to behave with your clients outside of the gym? This book answers all of your questions, including ones you didn't even know you had!

Social Media

Not sure what to post, where to post, and how frequently? Have questions about buying followers (short answer is, "don't") as opposed to organic reach? Fuentes has answers.

Online Training

Have you considered training your long distance clients online? Have you thought about what to charge? How to automate payment and booking? Does your liability insurance even cover online training? Are there better programs? Again, the answers you need are here.

Marketing & Product Creation

We all know that how you present yourself to prospective clients is a huge issue. Do you want to come off as approachable or scary? Are you a screaming boot camp leader or a calming presence in your clients' otherwise crazy lives? And do you know what the physical signs are of each? Fuentes even delves into arm position in your headshot and what that signals to your prospects.

Self Care

To avoid burning out, we all must practice the self-care that we preach. For me that means both working out hard and relaxing. It means taking time when I need it to focus on my own needs, so that I am ready and able to focus on my clients. 

While not cheap, this valuable information in this guide justifies the price. Plus, an hour of consulting with Fuentes will cost a lot more than the time it will take to read this book and implement his recommendations. Highly recommended!

 

5 Ways To Cut The Fat Without Sacrificing Flavor

We are all trying to eat better and live a healthier life, and we’re all looking for a way to do it that’s easy to fit into a busy lifestyle.  One of the most popular ways to eat healthier is to cut down on fat in your diet. This is great if you’re eating too much fat, but you still need to do it the right way to see the results you want.

The low-fat craze actually caused a lot more problems than it solved because manufacturers used sugar to improve the flavor of the low-fat foods they produced.  Sugar is the LAST thing you want to consume more of when you’re trying to eat a healthy diet!

Fat is an important part of your daily macros (carbs, fat & protein), but that isn’t permission to eat as much fat as you want.  Most people need to make sure about 30% of their diet is made up of fat.

But Fat = Flavor and I like to eat good food!

The good news is, you can still eat delicious food, even if you’re trimming the fat to hit your 30% macro goal.  I recently had a fantastic chat over Facebook Live with professional chef Aelie Swift where she shared some of her best tips for lowering fat without lowering flavor.

5 Ways to Cut the Fat Without Sacrificing Flavor

1. Watch Your Red Meat

Red meat can quickly put you over your 30% goal for the day, but you can eat less without sacrificing your favorite foods!  If you cycle your carbs, (like I teach in the FASTer Way To Fat Loss), then save your red meat for low carb day when you’ll naturally consume more fat instead of carbs.

A great option for a lower fat (but still delicious!) burger is to cut in some ground chicken or turkey when you are preparing your patties.  Use about half ground beef to half ground chicken or turkey and you’ll have a flavorful burger that helps you hit your macros.  This is a lower fat option than 93% lean ground beef.

2. Cook Protein Over High Heat or with Low Heat

If you don’t have a sous vide option at home, a great way to increase flavor without using much fat is to cook it over high heat.  For example, if you cook a chicken breast in a 350℉ oven for 20 minutes, it will be cooked but bland. If you take that same chicken breast and sear it on the stovetop, then put it in the oven at a high heat to finish, you’ll have beautiful caramelization and incredible flavor with minimal fat.

Sous Vide (French for “under vacuum”) is a cooking method that produces tender, flavorful meat by placing it in a vacuum-sealed bag and cooking in a low-temperature water bath.  No fat is required and the results are moist and delicious. You can cook steak, chicken, salmon, or even poach eggs this way. Sous Vide is used by virtually all high-end restaurants because of the superior results, and recently, home options like the Anova Sous Vide Precision Cooker have become available.

sousvide.jpeg

Roast Vegetables to Caramelize the Sugars

Roasting veggies caramelizes the natural sugars and develops a lot of delicious, fat-free flavor.  You can omit the oil (or cut it down drastically) when you roast instead of steam your veggies. As with chicken breast or steak, using high heat to develop a beautiful, caramelized crust is the key to more flavor with less fat.

As a general rule of thumb, roast veggies at 400℉ until they’re nicely browned (the timing will vary based on the size of the vegetables).  

Use Aromatics

Infuse flavor into your food using aromatics like garlic, onions and herbs.  They provide incredible flavor that you can’t get any other way, not even with fat.  Use fresh herbs to finish your food, and dried herbs for a longer cooking time. If you’re using the sous vide method, add your aromatics to the bag with your meat.  You’ll enjoy restaurant-quality meals at home for a fraction of the cost.

Add Citrus and Salt

If your dish seems bland or lacking, add some citrus to lift up the flavor.  Lemon is delicious with chicken.  Orange is a great compliment to salmon.  Sometimes acid is all a dish needs for the pop of flavor you want!

Don’t be afraid of salt!  If your dish is flat, it might just need a little seasoning to bring out the flavor.  You don’t need a lot of salt to make it delicious, just be sure to season to taste for best results.

You can enjoy delicious, restaurant-quality meals at home with less fat and more flavor—all while sticking to your macros and living the FASTer Way lifestyle.  

Hungry For More?

If you want to cook more from home but need some help figuring it out, you can check out Aelie’s 4 week meal plan for delicious lunch and dinner options.  

Wondering about the FASTer Way so you can easily live a healthier lifestyle?  Join me for the next round. We start soon, so don’t wait to register! It’s the best program on the market and it’s transformed the health of thousands of women.  Join the ranks, we’re saving you a spot!

New Fitness Reviews - Dolph Lundgren's Fitness Autobiography & Theraband CLX Loops

Train Like An Action Hero - Be Fit Forever

Dolph Lundgren: Train Like an Action Hero - Be Fit Forever—his autobiographical training guide—is out in a brand new edition, featuring weekly training programs with photos of each exercise, menu planners, guides to equipment and gear, stories from his life, and fantastic photos from behind the scenes of Hollywood action movies.

I have always liked Dolph Lundgren, from his debut as Rocky's opponent, his dating Grace Slick, and his current projects as writer and director. He is an academic (always close to my heart), a Fulbright scholar with a Master's in Chemical Engineering, served in the military as an officer, and is an internationally renowned black belt karate champion. Now, at 60, Lundgren has revamped his book for his peers, the older generation.

"[Y]ou are the star of your own life. Play it well and enjoy the movie."

DOLPH’S SPECIAL TIPS:
1. Briefing: The reasons you need to get fit
2. Mission: Personal training and health philosophy
3. Weaponry: How to best combine strength exercises, cardiovascular, and flexibility training
4. Special Ops: Stick to your goals even while away traveling
5. Fuel and supplies: The best foods and supplements to build your body
6. Fit forever: Stay in shape for the rest of your life!

Like Joseph Pilates, Lundgren was a sick child, with croup, asthma, and allergies. He also was bullied, and part of his fitness journey was simply being able to breathe. His father was bipolar (like my mom) and abusive. Lundgren was sent to live with his grandparents in the country, and that is probably what saved his life.

Lundgren promotes a holistic approach that includes strength training, cardio, stretching, and relaxation. He suggests meditation, breath work, and even legs up the wall! The workouts are pretty basic - a back body day (pull), front body day (push), and arm/shoulder day, and then a full body circuit workout for when you don't have time to separate parts.

Most of the exercises are gym and equipment-based, so if you want bodyweight-only exercises, this is not the book for you. My biggest issue with his approach to fitness is the classic, No Pain, No Gain mentality. He even asks readers to compare their measurements to the classic body builder Steve Reeves!

All in all, Train Like An Action Hero is worth it for the photos, the basic information, and Dolph Lundgren's stories. And the information he gives is sound and useful.

2018-03-06 06.25.29.jpg

Theraband CLX Consecutive Loop Bands

I LOVE the new Theraband CLX Consecutive Loops! My Black loop is arranged around Dolph Lundgren's book in the above photo. These bands are so useful, and are the first resistance bands I have tried that I believe really could replace weights.

Yes, you heard me, the CLX bands can actually replace weights for FASTer Way To Fat Loss or even Dolph Lundgren's workouts!

They come in 6 levels, ranging from Beginner to Elite, and are created with unique reinforced loops that give the user greater control and freedom when using the bands. The resistance levels pretty much match the standard Therabands.

But it is the loops that make the difference! The 5' band has loops built into it every few inches, and each loop can fit a hand, foot, arm, or leg. You can work many things at once! If you have a door anchor, you can literally do any resistance cable exercise. Want a longer band? They sell a 25' roll!

I used my black one for a strength training session a few days ago, and was able to do resistance squats, lunges, chest and shoulders, and all arm work, And then I was able to lay down and use it for hip and glute work. The bands are strong and it just really works!

The best part is TheraBand’s free CLX Exercise App, which guides you through a ton of different exercises, showing exactly where to place your hands and feet. With the CLX being as small and light as any resistance band, now there’s no excuse for skipping a workout! You can carry a few for different exercises.

How To Eat Carbs and Still Lose Weight

177273143

Carbs DO NOT make us fat or cause weight gain.

I know this goes against a lot of trendy information circulating in the fitness world, but there’s a lot of science to back this up!

Our bodies run on sugar and carbs, so when you consume a very low carb diet (also known as a ketogenic diet), it puts a lot of stress on your liver and kidneys to process all the protein and fat you’re consuming.  Our organs are meant to process primarily carbs, so a typical diet should consist of 50% carbs every day.

This is not a free pass to eat donuts all the time!

The quality of carbs you eat definitely matters.  Let’s take it back to school here for a minute.  There are two kinds of carbs, simple and complex.  All carbohydrates are made up of sugar molecules, but the difference between simple and complex carbs is the number of molecules that join to form a carbohydrate.

Simple carbs are made of just a few molecules while complex carbs consist of hundreds or even thousands of sugar molecules.  This makes simple carbs quick and easy to digest.  Quicker digestion means you’ll get hungry faster, which means you’ll have to eat more frequently to feel full.  Complex carbs are harder to digest, so you’ll feel full longer and they’ll give you sustainable energy.

Why Complex Carbs

Complex carbohydrates are high in fiber and nutrients, which is an important reason to include them in your diet.  When you cut them from your diet, the lack of fiber can cause digestive problems, making it very difficult to go to the bathroom.  Not only that, excluding them from your diet also means you’re missing out on important vitamins, minerals and antioxidants that your body needs.  

If you eat a very low carb diet, your liver and kidneys will be under stress, and this results in YOU being under stress.  You’ll feel tired, bloated, constipated and hungry.  

Complex Carbs to Eat

  • Green leafy veggies
  • Cruciferous veggies
  • Potatoes (sweet and white—eat the skins, too!)
  • Low glycemic fruits, like berries

Even though a ketogenic diet isn’t good for your body long term, cycling your carbs is an effective way to get the benefits of a low-carb diet without eliminating carbs.

Why Carb Cycling

Carb cycling is an intentional variation of carb intake throughout the week.  I recommend 2 low carb days every week, paired with high intensity cardio.  This helps you burn through any leftover glycogen (sugars) in the muscles so your body can burn fat.  This is exceptionally effective for fat loss, which also makes it exceptionally effective for weight loss.

This is one of the components I teach my clients in the FASTer Way To Fat Loss, and they’ve seen incredible results!  The best part is, I teach you how to incorporate it into your lifestyle so you can still enjoy desserts and even alcohol.

How To Carb Cycle

If you’d like to learn more about carb cycling and how to pair it with intermittent fasting, tracking your macronutrients, and performing highly effective exercise, then check out the FASTer Way To Fat Loss.  It’s truly the most effective program on the market!  You’ll spend 6 weeks with me online learning and implementing these strategies and you’ll see the best, most sustainable results you’ve ever had.  

Losing body fat isn’t difficult as long as you know the correct strategies to implement and follow the science behind them.  Carbs are an important part of your diet and critical to living your healthiest life.

My next round of FASTer Way To Fat Loss starts prep week on Monday, March 26. I would love to see you there!