Casio G-Shock 35th Anniversary Celebration - A Great Party!

When I received a media save-the-date for the Casio G-Shock 35th Anniversary Celebration, held earlier this month at the Theater at Madison Square Garden, I thought, "How did I get on this list?" This was quickly followed by, "I can't wait!" After all, not only do remember the first G-Shock ad (my senior year in high school) and my first Casio watch, but Eminem played the 30th Anniversary Party, and the likes of Kanye and Kesha have entertained at past brand events. I RSVPed.

Why G-Shock Watches Are Special

The G-Shock is a super-strong, virtually unbreakable watch. All of the watches are built to resist centrifugal forces, impact forces, water pressure, and vibration. They can withstand temperature extremes, and are used by much of the world's military, as well as pilots and athletes. In fact, we watched the Rangers' Mark Messier recreate that first G-Shock ad, shooting several watches into the goal net. All of them were still working! 

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New G-Shock Developments

At the Press Event, we were able to see examples of all of the G-Shock models for the past 35 years, plus displays of every new watch, including the women's sport S-series, the new Master of G series, and the designer collaborations with Pigalle and Eric Haze. There was an area where we could watch a live hammer test of the watch (which just kept working), and we saw the new prototype watch that is made from sapphire crystal.

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We heard presentations from Casio CEO Kazuo Kashio, G-Shock inventor Kikuo Ibe (who was wearing the $100,000 crystal watch prototype), artist Eric Haze, snowboarder Louie Vito, Kith founder Ronnie Fieg, Pigalle designer Stephane Ashpool, and several other guests. Did you know that Casio has shipped over 100,000,000 G-Shocks? That is totally worth celebrating!

The Party

Following the press event, tables were set up with popcorn and beverages, and Off White designer and all around creative genius Virgil Abloh took his spot at the DJ booth. He managed to blend old school R & B with new hip hop in a way that was seamless and totally danceable. He spins only at private events, so if you have the opportunity to see him, do it! I hope to see him again.

And then the night's special entertainment - A$AP Ferg and the entire A$AP Mob, with The Cozy Boys! We could not have asked for a better show.

And yes, there was a gift bag! A nice tote featuring Eric Haze's 35th anniversary logo, a thumb drive shaped like a G-Shock, a patch, a coffee table book of G-Shock history, and a gorgeously painted Japanese hand towel, designed by Three Demons Design, featuring the Statue of Liberty wearing a G-Shock.

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A Successful Event

This event was successful on so many levels. First, we learned a lot about the brand. We saw examples of every watch, received all of the technical specs, and were able to ask questions of all the Casio executives and engineers in attendance. Hubby actually wants to go to the store uptown and try some on, and G-Shock was not really in his radar before this event.

[An aside - I still know little to nothing about the Asics collaboration with Steve Aoki after the brand event last month. In fact, I have no idea what shoe I wore to jump on the trampoline. Just saying.]

Second, we heard a lot of personal stories about the brand from people who wear them in extreme conditions, which helped us see their place in the market. Third, it was an awesome and memorable party, with drinks, snacks, and truly A-list music. Plus the gift bag was thoughtful and special. It makes me feel all warm and fuzzy, and super-knowledgeable, about G-Shock. 

[Another aside - we left the Asics event with nothing tangible and no information. Nothing printed or on a thumb drive. Nothing was said at the event other than blanket statements that were already online. I am not sure that these brand "experiences" with no real direction or solid information are that effective, or whether they just add noise to a super- crowded marketplace.]

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My G-Shock S-Series Wish List

The S-Series (see above) is a nice nod to the upscale women's fitness market, but it could do so much more! Currently the main additions are a pedometer (step counter) with a reminder when you are inactive too long, and a stopwatch. Now, pedometers are everywhere. Every Fitbit, iWatch, and smart phone has a pedometer, and stand alone versions often show up free in cereal boxes. And while a stopwatch is somewhat useful, an interval timer would be even better.

So, just in case Kikuo Ibe or some Casio G-Shock executive decides to look at this post, here is my relatively short S-Series wish list:

  • Full fitness tracker capability, including heart rate. 
  • Impact resistance for kettlebells and such
  • Interval/Tabata timer
  • Ability to save data for tracking (wifi)

And thanks, Casio, for an awesome night and a great watch brand! 

Pilates Mat Teachers - This Is For You!

If you have been teaching Pilates Mat for at least one year and would like to increase your knowledge and revenue, you have come to the right place!

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I have noticed that Pilates Mat teachers are a very underserved population in the Pilates world. In fact, many Pilates teachers do not even recognize mat-only training, which leaves you with very few continuing education and mentorship opportunities. That is very sad, since many people have their first introduction to Pilates in a mat class that is often taught by a Pilates mat-only teacher who successfully completed a weekend, or even online, training. 

If you are a Pilates mat teacher with at least one year experience, and successfully completed a mat-only or comprehensive Pilates training, this post is for you!

If you have been searching for ways to reinvigorate your teaching, leading to more buzz, more new clients, and better client retention, you are in the right place.

I can guarantee you that having more knowledge about the actual Pilates mat exercises, including the order, progressions, modifications for common injuries, appropriate use of props, and extras like the standing footwork and wall exercises, will make you a better Pilates teacher and lead to full classes, better retention rates, and more sustainable income for you.

Start with my free guide - 5 Simple Ways to Make More Money Right Now Teaching Pilates Mat

Mastering the Mat MENTORSHIP

You will have people flocking to your classes when you start teaching Pilates mat in proper order, as well as extras like the standing footwork, wall, and 2x4 work. Your clients' feet will feel better, their posture will improve, and their booties will be higher and tighter. Who wouldn't want that?

In just the first 2 hour video, I cover Basic and Beginner mat, as well as easy-to-implement and super effective standing work that everyone can do at any level. You will do and learn the mat, standing footwork, wall, and 2x4 exercises. Add these to your existing mat classes and watch how many people tell their friends!

In the four following videos, I cover the Intermediate and Advanced Pilates mat exercises and how to progress clients into them. You will also learn how to modify the Pilates mat exercises for many common injuries, including back pain, and when and why to use props in your class. 

Clients Love Consistency

Pilates mat teachers often believe that their clients will get bored with a consistent series of exercises, but in my 28 years of experience that is not the case. Think about the most successful fitness studios and classes - Soul Cycle, Barry's Bootcamp, Orangetheory, and Crossfit all offer a consistent product. You know what the class is, and it is the same no matter where you go, with only very slight, if any, variations.

Instead of new, my Mastering the Mat Pilates mentorship invites you to go deeper into your Pilates practice. Your advanced Hundred will be completely different than your beginner Hundred, even though it is ostensibly the same exercise. I invite you to re-discover, and again become excited about, Pilates mat.

Start with my free guide - 5 Simple Ways to Make More Money Right Now Teaching Pilates Mat

About ME & The Mastering the Mat Mentorship

I was originally trained in Classical Pilates at Purchase College, under Steve Giordano and Nancy Allison. When I moved to Philadelphia for graduate school, I worked with and taught with Karen Carlson, who had learned from Mary Bowen. And when I settled on a mentor and certification, I chose Eve Gentry and the PhysicalMind Institute, as I was a founding member.

When the trademark lawsuits started in the 90s, I left the classical community and stuck with PhysicalMind. In 2000, I started doing teacher training for them, which I did for over a decade. Yet, here I am, a Master Teacher at Real Pilates, as classical a studio as you will find.

I speak both classical and contemporary, and answer any and all questions. You will learn how to teach Pilates mat in a more consistent and classical way that will benefit you and your clients.

Start with my free guide - 5 Simple Ways to Make More Money Right Now Teaching Pilates Ma

Asics I Move Me Jump Room Event with Steve Aoki

Now that I am moving steadily towards my dream space of working solely from home and online, hubby and I have time to attend the fitness influencer and press events that I receive invitations to. Awesome venues, celebrity meet and greets, some lovely food and beverage service, and a chance to learn more about brands I love - what could be bad?

Why I Wear Asics

Let me start off by saying that I actually do wear Asics to run and workout in (I do high intensity interval runs - 20 seconds on/30 seconds off, and weight training). They are very supportive and not too flexible, which is exactly what my arthritic, injured feet need. In fact, in a very unscientific survey, I looked at the shoes of subway riders this weekend, and realized that almost every woman around my age (51) was wearing, yes, Asics.

After decades of marketing to athletes and runners, Asics is pushing to re-enter the younger, hipper US market. After opening bespoke stores in major markets, Asics has now teamed up with Grammy-nominated DJ and fitness fanatic, Steve Aoki, for the new I Move Me campaign.

"'ASICS stands for Anima Sana In Corpore Sano, a Sound Mind in a Sound Body and we are so excited to show the world a reimagined interpretation of that mantra,' says Gene McCarthy, President and CEO of ASICS Americas. I MOVE ME is more than a campaign. It is a movement representative of the evolution and growth of the ASICS brand. We are setting out to reframe our narrative, deepen relationships with our core consumers and connect with a new generation of fitness minded consumers.'"

Asics I Move Me Event at The Jump Room

I received an invitation to meet Steve Aoki, learn more about I Move Me, and experience the new Asics shoes at The Jump Room last Wednesday, 10/25/17. The Jump Room is a secret event space in the East Village that has, yes, trampolines and special cameras that take a .gif of you while jumping. Plus a DJ balcony, great sound and AV, and awesome lighting.

We had a great time! I met Steve, tried on the new Asics, which were so comfortable, and jumped on the trampolines! The crowd of press and influencers was very diverse, with all races, genders, and ages ranging from 20s-70s.

I am looking forward to seeing where this goes. I heard many teasers about what will be coming up, and what will be happening, but still am not quite sure where this is going in terms of products. I hope this is not just more marketing noise, but will culminate in a solid campaign. 

Here are some photos from the event:

 

Entrance - by Lynda Lippin, 2017

Entrance - by Lynda Lippin, 2017

Steve Aoki, Alicia Napoleon, and the KINJAZ, Kris Connor, Getty Images on behalf of ASICS

Steve Aoki, Alicia Napoleon, and the KINJAZ, Kris Connor, Getty Images on behalf of ASICS

The pre-jump area, by Lynda Lippin 2017

The pre-jump area, by Lynda Lippin 2017

Me and Steve Aoki

Me and Steve Aoki

MPG Sport Spring/Summer 2018 Preview

One big bonus of living in NYC is access to fashion previews and sample sales. As a fitness influencer (and I am not even sure what that means, but that the world views me in this way), I receive press invites to activewear line previews all the time, and am so happy that I accepted the invitation from MPG Sport!

MPG Rainbow Rain Jacket - S/S 2018

It being the newly named season of Hotumn here in the NE United States, where temperatures have yet to dip below 50F, the S/S preview seemed appropriate for right now. My very favorite piece is the Rainbow Rain Jacket.

 

Iridescent Is the New Black

Iridescence is everywhere. Look for solids that transform into iridescent material when stretched, solids with iridescent strips and accents (the tuxedo pants photo does not do that stripe justice!), And shimmery, ethereal tops and jackets.

 

MPG mermaid pants - by Lynda Lippin, 2017

MPG mermaid pants - by Lynda Lippin, 2017

Iridescent striped tuxedo pant - by Lynda Lippin 2017

Iridescent striped tuxedo pant - by Lynda Lippin 2017

MPG Mila Quilted Bomber Jacket

As a gift for showing up and covering the preview, BMG gave me what has turned out to be my go to fall jacket - the Mila Quilted Bomber Jacket in Plum. I love this jacket!

 

BMG Mila Bomber - my favorite jacket for Fall!

BMG Mila Bomber - my favorite jacket for Fall!

Why I Love My GRIPBELLs

GRIPBELLs are a dumbbell, kettlebell, and weighted bar all in one!

When the folks at GRIPBELLs contacted me to try their new product free to review, I really wasn't sure. I receive requests to review products all the time, and generally at this point I say NO. Why? Because I have little time, little storage space, and tend to be happiest with my old school kettlebells and dumbbells.

Then I showed them to hubby, who thought that they looked great, and could be a good addition to our home fitness gear. He has had shoulder surgery, and prefers to work both arms at once, but we have no space for traditional weighted bars.

About a week or two later, I received two - 8# and 12#. The GRIPBELL comes in five weights - 3#, 5#, 8#, 10#, and 12#. You can order them singly and in pairs, and the whole set or just the heavier ones singly or in pairs.

While the weights are lighter than, say, a standard pood kettlebell, note that the GRIPBELL allows some larger mobility movements do the the shape of the weight. Each GRIPBELL is the same size, similar to competition-style kettlebells.

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Why I Love the GRIPBELL

First, we live in a studio apartment, so storage is key. The GRIPBELLs store flat and stacked, or on their sides. And since one of these replaces a kettlebell and dumbbell, they take up much less room!

Second, I love being able to alter my grip placement based on either comfort or what muscles I am working. Hubby and I often use different grips for the same exercise, since he is wider with larger hands. 

Third, due to the width and shape of the GRIPBELL, it is easy to do larger, sweeping, full body movements comfortably. Great if you are a trainer working with athletes or dancers, and if you are an athlete or dancer! Here is a great video with some demonstrations:

As you can see, the GRIPBELL is an extremely useful and user-friendly tool.

GRIPBELL founder Mark Wood started his fitness journey with kettlebells, until he lost his grip on the metal handle (sweating does that) and ended up with a knee injury. This is when the GRIPBELL was born with no exposed metal, consistent sizing, and a good grip with multiple hand points.

While not cheap at approximately $50 per single GRIPBELL, they are so useful and well made that they are worth every penny. Go and pre-order your GRIPBELLs today!

Why Imbue Botanicals CBD Products Are the Best

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Imbue Botanicals CBD Products Are Game Changing

Imbue Botanicals CBD products are super effective, plus you can trust their cannabis sourcing and extraction methods. They use organically grown plants, flowers only, and a long, slow extraction using food-grade ethanol, water, and low heat. Hubby and I can tell the difference in taste and efficacy, and so will you.

Hemp and hemp products are legal in all 50 states, and the research on CBD (one of the many cannabanoid compounds found in hemp and cannabis) shows positive effects in many areas, including sleep, pain, depression, seizures, and inflammation. The increase in market demand means many companies are looking for the least expensive ways to source and process CBD. This can include purchase of extracts and isolates from China and Romania, using only less expensive stems and seeds for extraction, and using cheaper extraction methods involving industrial-grade chemical solvents.

Not Imbue.

Extraction Process

The global Cannabis Oil community has long been in debate over the use of solvents in the preparation of Cannabis Oil. Rather than enter into that debate, Imbue chose to stick with what they know - that Food Grade Organic Ethanol Extraction done under strict laboratory conditions produces the safest and most potent whole-molecule oil.

It also should be no secret that the quality of the oil that comes out is dictated by the quality of the materials that go in. Imbue produces Flower-only Full Extract Cannabis Oils (FECO), Tinctures, and other products using just 100% Organic Food Grade Ethanol, Low heat, and Water.

According to Imbue founder, Dan Ianotte,

There are many ways of preparing and producing Cannabis Oil, however we believe keeping the medicine as close to its source is vital. We believe in slow, low-temperature, gentle preparations that leave the medicine and its full terpene profile intact. Further we do not artificially manipulate or believe in mass produced compounding. We believe in handmade, high grade, lab tested, Full Extract Cannabis Oil and have seen the results for ourselves. Lab tested Full Extract Cannabis Oil or FECO is what we know as the whole molecule essential oil that is the most curative. We believe in: gentle temperatures, slow processing, diagnosis specific protocols, solvent free natural preparations...

And hubby and I can tell the difference!

Known Supply Chain and Corporate Responsibility

Imbue believes in corporate responsibility. This means that they follow the product from seed to extraction, using only pesticide-free, food-grade, organically grown, non-GMO hemp grown in Colorado. This “Earth First” approach means they never use pesticides our harmful chemicals in growing or processing our products. Even their packaging materials are fully recyclable.

Imbue Botanicals also donates to animal rescues and provides discount programs for veterans and disabled customers. Basically, you can feel good about using Imbue Botanicals CBD products on many levels.

Effectiveness

Of course, I also care about effectiveness, and Imbue delivers in spades. We primarily use the 25mg CBD capsules, the Elevated tincture, and the Embody topical salve. The capsules and tincture help hubby with depression, and help us both with chronic pain and insomnia. The salve helps with muscle aches, eczema, and psoriasis.

Imbue also makes pet products and has launched a face cream, which I am super excited to try!

We have tried other brands, including Charlotte's Web and Receptra, but I continue to purchase Imbue Botanicals CBD products because I trust them and they work without fail.

Imbue Botanicals Testimonial - Depression

As someone who has dealt with depression off and on for 10+ years, has tried several anti-depressants and anxiety medications… I have never experienced results as life changing as the ones I have experienced from Imbue. Although I do have some hard days here and there, they are nothing close to the extreme depressive episodes I experienced before. Imbue 25mg capsules really help to elevate my mood and keep me in a more positive state. Thank you for creating this wonderful product!!

Have you tried Imbue Botanicals CBD? You should!

Why I Take Probiotics

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I take quality probiotics every day, and since I started my health has been better, I sleep better, and my digestion and elimination are much more regular. There are several quality brands of probiotic supplements on the market. Probiogen and Hyperbiotics are two of my favorites.

Why Take Probiotics?

The bacteria in our guts plays a role in most of our important body functions. We now know that the micro-organisms in our guts have a direct relationship on our digestive health, our immune systems, brain and nervous system, urinary tract health, allergies, and levels obesity. That's a lot!

Our levels of bacteria are affected by pollution, stress, poor diet, and antibiotics. Since I live in NYC, have a reasonable amount of stress, and have only recently lost over 40#, my gut flora are a concern.

Choosing a Probiotic

The most important qualities in a good probiotic are that it contains useful strains of bacteria, and that they are alive in sufficient quantity when they hit your gut. Your supplement can contain billions of bacteria, but if they are all dead or not of a useful form, the supplement is useless.

Your supplement should not require refrigeration. If the bacteria cannot survive heat, how exactly will they survive your digestive tract? You want live spores in your digestive tract. Really!

Probiogen

Probiogen is formulated by microbiologist Kiren Krishnan, who specializes in nutrition research. He chose the most needed and effective bacteria, DNA-verified the strains, and made sure they could stay alive.

probioticsThey make several formulas, including allergy, stress and mood, and weight balance. I have tried just about every formula, and my body has responded well. The herbs that support the probiotics are well chosen, and the supplements do help.

For the weight balance supplement, Krishan did his own hunger study with healthy college kids, testing their ghrelin levels after a fasted state and also after a 2000 calorie fast food breakfast.  The out-of-whack Western ghrelin response was nearly identical. But after 30 days on the probiotic strain included in the Probiogen Weight Management formula, their ghrelin levels dropped after the calorie-laden meal, as did their insulin responses.

Easy to take and no refrigeration needed. Dairy-free, soy-free, vegetarian, non-GMO.

Hyperbiotics

probioticsHyperbiotics was founded by Jamie Morea, who developed the line after she took a life-changing trip from Guatemala to Thailand and contracted Entamoeba histolytica, a rare intestinal parasite most common in developing countries.

She pulled together a team of microbiologists and started creating a probiotic supplement that works. Hyperbiotics also gives back with carbon-offset programs and the Change for Women Collective.

Again, easy to take, no refrigeration needed, and these you can buy at Target!