How To Take Full Advantage Of The New FWTFL Coach Certification Opportunity

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The new FASTer Way To Fat Loss Coaching opportunity is creating a huge stir!

The income potential is off the charts, and the response has been massive. We couldn’t be more excited to get things rolling!

This opportunity is perfect for Fitness Professionals, including personal trainers, and Pilates teachers, health-focused Network Marketers (I'm looking at you, my Isa friends), and FASTer Way clients who are interested in learning more and changing lives. 

Here’s what you need to know.

  • Before you apply for the FWTFL coaching certification, you must complete one round of the FWTFL as a client. You need to know and love the program.

If you need to take the program, my next round starts April 23, and as long as you are registered in advance you can be on the waiting list for the coach opportunity, and start as soon as you finish the round! 

  • Once you are accepted into the coaching certification program, you will have 6 months to go through the material and take your exam. Most people finish much sooner than that, some in just a few weeks.
  • Our new online backend office for coaches will take care of registration, payment and document signing. YOU KEEP 75% of all commissions with no ceiling! (This is unheard of, and we are SO excited to truly change lives with this income opportunity!)
  • WE take care of all the insurance, which means we take on all the liability, should any client issues arise. It’s rare, but it happens, and we don’t want you to worry about it. - THIS IS HUGE!
  • You receive a business in a box! You’ll receive branding assets, marketing materials, and online portal access. Everything you need to start, promote and run your business!
  • You’ll receive the Business Accelerator Workshop self-study course to walk you through the process of setting up everything you need for your business marketing and sales funnels. You’ll also receive access to our private Facebook community for coaches. This is a very valuable resource!
  • Other FWTFL coaches can join your team for even more income opportunities! This is where it gets really good. Once you have 5 coaches on your team, you will be elevated to Premier Coach. You will receive a $1,000 bonus for each coach that signs up under you, PLUS 10% of ALL of their commissions!!

Here’s the best part!

Special Recruitment Event on April 23rd!

We are holding a LIVE EVENT on April 23, 2018 for potential FASTer Way coaches! Don't miss this event! 

Space at this special event is limited, so download your free guide - How To Scale Your Fitness Business The FASTer Way! - and register for this amazing opportunity!

Announcing The FASTer Way To Fat Loss Coach Certification

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Have you been through the FASTer Way and loved it?*** Well, now it’s our turn to share a little more love with YOU. If you’re committed to the FASTER Way, can’t get enough of the lifestyle, and toyed with the idea of becoming a certified coach, NOW is the time! We are excited to announce our Special Recruitment Event on April 23rd where we will be offering $1,000 off your coaching package and the chance to earn a life-changing income!

What do I mean by life-changing income? Not only will you earn an incredible commission (the HIGHEST in the industry BY FAR at 75%!), but once you have a team of at least 5 coaches under you, you’ll also start earning 10% commission on all of THEIR sales, not to mention a $1,000 referral bonus for each coach on your team! You have the potential to pull in a 6-figure income FAST!

Sound too good to be true? Well, we are 100% serious because we are passionate about helping women succeed in business. Especially when that business has the power to change so many lives through the best fitness program on the market! That’s why we give you a “Business in a Box” when you become a coach. We give you all the training, branding assets, marketing materials, and online backend office--PLUS we take on the insurance and liability. It’s everything you need to run a hugely successful online business.

Space for this LIVE event is limited, so download your free guide - How To Scale Your Fitness Business The FASTer Way! - and register for this amazing opportunity!

***If you haven't been though the FASTer Way To Fat Loss Program, I have a round starting Prep Week on Monday April 9! Sign up for FASTer Way and you will be all set.

Book Review - Your Fitness Career: The Business Guidebook For Trainer's Success by Lalo Fuentes

A couple of months ago I received an email from Hollywood A-List personal trainer, Lalo Fuentes. He had seen some reviews that I had written for various business and marketing books for personal trainers, and asked me to review his. Within a week I had a hardcover copy of his Your Fitness Career: The Business Guidebook For Trainer's Success.

Why Listen to Lalo Fuentes?

Lalo Fuentes has an interesting background related to business, as he decided to become a personal trainer while enrolled in business school. Halfway though, Fuentes realized that the world of numbers was not enticing. He didn't want to be stuck in an office, and saw a fitness career as a departure from that grind. Upon graduation, he moved to NYC and started in fitness.

Now, those of us who have been slogging it out in the fitness industry know well that so many trainers still end up grinding out way too many hours in the gym with clients. They work hard, not necessarily smart, and many end up burning out early and leaving the industry.

Fuentes avoided this by targeting a high net worth audience and selling to them. Plus, he was able to make good on all of his claims with very little drama, which led to a huge word-of-mouth following. Frankly, if your words are in the right mouths, that is really all you need!

Trainers who are successful in the fitness world and stay around have found a different path that allows us to open up multiple streams of income, scale our businesses, and charge enough to have a life outside of the gym or Pilates studio. In Your Fitness Career, Fuentes shares all of the information you need to make success happen.

Basic Business Skills for Trainers

I mentor Pilates teachers specifically in how to make more money by taking better care of their clients and themselves, which entails still having a personal life. Much of my mentorship work is in teaching basic business processes, good business behaviors, and marketing. Fuentes handles all of this in his book!

Money

If you struggle to figure out how much to charge per hour or per day, whether to give a free or discounted first session, and how to decide what to pay for advertising and leads, Fuentes addresses all of these early on in his book.

Not sure what cost per lead means? Cost per client? How about return on investment? Loss leads? Net income? You will understand all of these and more after reading this book.

Behavior

Most trainers need help in inter-personal skills. But Fuentes takes you even further. Not sure what to expect at a celebrity's home? What order to board or leave a private jet? How to behave with your clients outside of the gym? This book answers all of your questions, including ones you didn't even know you had!

Social Media

Not sure what to post, where to post, and how frequently? Have questions about buying followers (short answer is, "don't") as opposed to organic reach? Fuentes has answers.

Online Training

Have you considered training your long distance clients online? Have you thought about what to charge? How to automate payment and booking? Does your liability insurance even cover online training? Are there better programs? Again, the answers you need are here.

Marketing & Product Creation

We all know that how you present yourself to prospective clients is a huge issue. Do you want to come off as approachable or scary? Are you a screaming boot camp leader or a calming presence in your clients' otherwise crazy lives? And do you know what the physical signs are of each? Fuentes even delves into arm position in your headshot and what that signals to your prospects.

Self Care

To avoid burning out, we all must practice the self-care that we preach. For me that means both working out hard and relaxing. It means taking time when I need it to focus on my own needs, so that I am ready and able to focus on my clients. 

While not cheap, this valuable information in this guide justifies the price. Plus, an hour of consulting with Fuentes will cost a lot more than the time it will take to read this book and implement his recommendations. Highly recommended!

 

My Top 3 Functional Exercises (that will help you look and feel great)

What is a functional exercise, anyway?

I consider a functional exercise to be one that works with a movement pattern that we use all the time, helps correct imbalances in that movement pattern, and builds strength. Other people may define that differently, but this is my definition. If it doesn't work with a common movement pattern, doesn't help correct imbalances, and doesn't build strength, it ain't functional.

And what is a common movement pattern?

A common movement pattern is one that we do as part of our basic daily lives. The big ones for me are:

  1. Sitting down and standing up. - We use this one often - getting out of bed, up from a seat, down and up from the toilet.
  2. Kneeling down and standing up, climbing up and down. - Also used often - kneeling down and standing up, climbing up and down stairs or ladders, getting in and out of SUVs.
  3. Pushing things away, or using upper body to help with 1 and 2. - Your upper body can help stop you from falling by pushing you away from the ground, help push things away from you, and help lift things.

My top 3 functional exercises

1. Squats

Squats are the workhorses of the workout world, They help us stand up from sitting, deep sustained squats help build collagen in the hip joints, they help tone our butts, calves, and thighs, and they work core stability. 

If your knees bother you, I recommend doing squats as sitting and standing, literally, with a chair behind you. Sit down and stand up, and repeat it several times. 

There are many versions of squats - front squats, plie squats, jump squats, pistol squats, Bulgarian split squats (which is also, arguably, a lunge)....

In Pilates we have footwork, standing footwork, the standing 2x4 work, sitting down and standing up from the mat, the russian squats (with pistol squat variation) on the reformer and with arm springs, the centering exercise on the ped-o-pul, seated leg pumping on the chairs, and the wall sit.

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2. Lunges

Kneeling down and standing up, climbing up and down stairs, climbing up and down ladders, and even getting in and out of an SUV involve lunging. I would start with walking lunges, then back lunges, side lunges, and then more complex moves like the curtsy lunge. A step up and down is another version of lunging. And lunges strengthen your core and tone your thighs, calves, and butts. 

In Pilates we have many lunges! Standing arm weight lunge series and arm spring lunge series, the splits on the reformer (especially Russian splits), going up front and side plus mountain climber on the chairs.

3. Push Ups

Since push ups involve plank (front support) with a controlled pushing and scapular stability and mobility, they are perfect for building core and upper body strength in a way needed to help us break a fall or push away from someone or something. Combined with the first two, we have the ability to push ourselves up from the ground to one knee and actually stand up. 

Push ups are also very amenable to modifications and variations. You can make them easier by separating your feet, bending knees, elevating your upper body, or shortening your range of motion. You can also easily make push ups harder by bringing feet together, straightening legs, elevating feet, or increasing range of motion. You can also alter hand/elbow positions to target triceps or chest more.

In Pilates we have Push ups on everything. Mat push ups, reformer push ups, and chair push ups, just to name a few.

I did a Facebook Live video about this topic yesterday. You can watch that here.

FASTer Way To Fat Loss features functional exercises 

If you are looking for a fat loss program that works through whole foods, functional exercise, and cutting edge nutrition and workout strategies, FASTer Way To Fat Loss is for you. This is, hands down, the best program on the market for a healthier you.

And if you are reading this on 2/25, it is the final call for my group that starts Week 1 tomorrow - Register Now. 

If you are reading this after 2/25, registration is open for the group starting 3/19.

Register for FASTer Way To Fat Loss here.

In and Up Diastasis Repair also features functional exercises

Moms need to sit and stand, kneel and stand, and climb around with their little ones. They also need to stabilize their spines and torsos to lift heavy children and play around.

For Moms with Diastasis Recti, all of these movements can be hard. My In and Up Diastasis Repair Program features functional exercises presented in a gradual way that will help heal your diastasis without surgery.

Register now for the In and Up group that starts tomorrow, 2/26!

Pilates Mat Teachers - This Is For You!

If you have been teaching Pilates Mat for at least one year and would like to increase your knowledge and revenue, you have come to the right place!

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I have noticed that Pilates Mat teachers are a very underserved population in the Pilates world. In fact, many Pilates teachers do not even recognize mat-only training, which leaves you with very few continuing education and mentorship opportunities. That is very sad, since many people have their first introduction to Pilates in a mat class that is often taught by a Pilates mat-only teacher who successfully completed a weekend, or even online, training. 

If you are a Pilates mat teacher with at least one year experience, and successfully completed a mat-only or comprehensive Pilates training, this post is for you!

If you have been searching for ways to reinvigorate your teaching, leading to more buzz, more new clients, and better client retention, you are in the right place.

I can guarantee you that having more knowledge about the actual Pilates mat exercises, including the order, progressions, modifications for common injuries, appropriate use of props, and extras like the standing footwork and wall exercises, will make you a better Pilates teacher and lead to full classes, better retention rates, and more sustainable income for you.

Start with my free guide - 5 Simple Ways to Make More Money Right Now Teaching Pilates Mat

Mastering the Mat MENTORSHIP

You will have people flocking to your classes when you start teaching Pilates mat in proper order, as well as extras like the standing footwork, wall, and 2x4 work. Your clients' feet will feel better, their posture will improve, and their booties will be higher and tighter. Who wouldn't want that?

In just the first 2 hour online workshop, I cover Basic and Beginner mat, as well as easy-to-implement and super effective standing work that everyone can do at any level. You will do and learn the mat, standing footwork, wall, and 2x4 exercises. Add these to your existing mat classes and watch how many people tell their friends!

In the four following online workshops, I cover the Intermediate and Advanced Pilates mat exercises and how to progress clients into them. You will also learn how to modify the Pilates mat exercises for many common injuries, including back pain, and when and why to use props in your class. 

Clients Love Consistency

Pilates mat teachers often believe that their clients will get bored with a consistent series of exercises, but in my 28 years of experience that is not the case. Think about the most successful fitness studios and classes - Soul Cycle, Barry's Bootcamp, Orangetheory, and Crossfit all offer a consistent product. You know what the class is, and it is the same no matter where you go, with only very slight, if any, variations.

Instead of new, my Mastering the Mat Pilates mentorship invites you to go deeper into your Pilates practice. Your advanced Hundred will be completely different than your beginner Hundred, even though it is ostensibly the same exercise. I invite you to re-discover, and again become excited about, Pilates mat.

About ME & The Mastering the Mat Mentorship

I was originally trained in Classical Pilates at Purchase College, under Steve Giordano and Nancy Allison. When I moved to Philadelphia for graduate school, I worked with and taught with Karen Carlson, who had learned from Mary Bowen. And when I settled on a mentor and certification, I chose Eve Gentry and the PhysicalMind Institute, as I was a founding member.

When the trademark lawsuits started in the 90s, I left the classical community and stuck with PhysicalMind. In 2000, I started doing teacher training for them, which I did for over a decade. Yet, here I am, a Master Teacher at Real Pilates, as classical a studio as you will find.

I speak both classical and contemporary, and answer any and all questions. You will learn how to teach Pilates mat in a more consistent and classical way that will benefit you and your clients.

Register Now for Mastering the Mat

Celebrate Summer!

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Celebrate Summer! New Logo - Cute Juniper Peanut Video - Half-off Pilates eCourses & Audios Today Only - Summer Appointments Available - Half-off Skype Pilates Sessions

Summer is finally and officially here and we are very happy at my house.

I am very happy with my new logo. What do you think? My website is also being revamped as I type this. Let's celebrate summer!

1. Celebrate Juniper Peanut's Video of the Week

Juniper Peanut continues to come out of her shell and delight us! Here she is showing off her new doggie trick - a full 360-degree turn on her back legs.

2. Half-off Pilates eCourses and Audios Today Only

Starting right now through tomorrow, get any Pilates Audios (back pain, neck pain, ring/roller, basic mat), the Pilates for Back Pain eCourse, and/or the Usui Reiki I eCourse ALL AT HALF PRICE! No code needed. 50% discount will show up in cart automatically. Save up to $80! Just click here to buy all of my audios & eCourses at half-price.

3. Summer Appointments Available

For much of the year, it is almost impossible to get an appointment with me in the studio. But that eases up in the summer! I would love to see you at either Real Pilates or Pilates on Fifth this summer.

We can create a program that works for you, and I have a number of great teachers that you can continue with in the fall in either location.

To sweeten the deal, new clients can purchase their first session with me this week for just $100 using this link.

I will be in touch to schedule as soon as I see the Paypal notification! Only 6 spots available - 1 per customer. New clients only!

4. Half-off Skype Pilates Sessions Today Only

Starting right now through tomorrow, new clients can click here to buy their first Skype/Facetime Pilates Session for just $40.

I will be in touch to schedule as soon as I see the Paypal notification! Only 6 spots available - 1 per customer. New clients only!

Pilates Cues

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Clarity in Pilates Cues Sets You Up for Success

Lately I am having a lot of discussions about language and Pilates cues. Pilates teachers are asking me how to cue the spine, and clients are sharing with me how confusing they often find other teacher's cuing.

Verbal Cues Should be Clear

Communication is always best when it is clear, short, and to the point. For example, say I am teaching someone to squat. Once they are set up standing with feet at hip width or a little wider with a bench or chair behind them, I say, "You are going to sit down on a bench, which is behind you. All I ask is that you keep your heels down and that you don't move your spine. Just sit down and stand right back up."

Then I move the bench away. "Now, pretend the bench is there and do the same thing. Go to sit, and then stand right back up. Spine doesn't move." Now I can layer in breathing if necessary, I can introduce weights, and/or different leg positions.

Note that at no point did I discuss "differentiated movement at the hips" or "pressing your abs into your back" or even knee alignment. I didn't have to, because the original cues were clear and simple.

Because We Work With the Spine, Pilates Cues Should be Super Clear!

Most people, myself included, tend to compress their spines to stabilize. We push the lower back down, shove our shoulder blades together, tuck the pelvis, and wonder why everything is so hard!

I find that spine cuing can be easy if we just remember that in everything we do, we want to lengthen and decompress the spine. No matter where we are, in any position, we want a heavy sacrum and a long, lifted spine. I always say, "The trajectory of your spine from the sacrum should always be forward and up towards your skull!" Shoving the spine down is the exact opposite of what we want it to do.

This is how we maintain length without compression, which is a hallmark of Pilates. And yes, this concept works for flexion, extension, side-bending, and rotation!

How does cuing effect your workout? If you teach, how do your Pilates cues effect your clients' workout?

Hear some of my cues for pelvic stability in Pilates in this video: