Online Pilates Workshop to Benefit Sunni Almond 8/8/18

Sunni and Scott

I give thanks every single day for my husband and our marriage, and as he gets into his 60s I feel some anxiety. My friend and colleague Sunni Almond, the vivacious creator of Going More Joe, lost her husband Scott suddenly and unexpected just a few weeks ago, leaving her without many financial resources.

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From Sunni,

"What happened instead, after the doctor was going to turn us away this third time, was, I told the doctor that I wasn't taking Scott home until he diagnosed him. After the Ultrasound, the doctor didn't find a hernia, but Scott had spent three solid weeks in bed in pain, and I demanded an answer. I pressured him to do further diagnostics, so a cat scan was done, and stage IV inoperable colorectal cancer was found. It had also traveled to the lungs, lymph and liver."

Scott Almond passed at home, in hospice care, just 6 weeks later. I just can't even imagine.

After buying an advertising subscription on Going More Joe and donating to the Go Fund Me page, I thought, "what else can I do?" Well, what I can do is teach some online Pilates workshops and give half the money to Sunni!

Mastering the Mat - Sunni Almond Benefit

In this 2 hour Mastering the Mat online workshop for Pilates teachers, we will explore the basic and beginning Pilates mat, standing exercises, 2x4, and wall exercises, along with modifications and variations for special populations. We will also explore where we see these shapes on the apparatus. Just this one training will give you tons of ideas for your current and upcoming Pilates classes.

Workshop includes unlimited access to the workshop video (in case you can't make it to the live event) and a private Facebook group for questions and discussion.

And I am sending 50% of proceeds directly to Sunni to help with ongoing expenses!

Mastering the Mat - Sunni Almond Benefit

Wednesday, August 8, 2018 3-5pm EDT

$75

HOW IT WORKS:

  1. Register for the workshop.
  2. Look for email with links to liability waiver and Facebook group..
  3. Complete waiver and join private Facebook group (if you are not on FB, I will send meeting and video links via email)..
  4. Join online workshop on Zoom meeting or view the video (via FB group or emailed links)..
  5. Try new ideas, give feedback, ask questions and get answers!
  6. Enjoy unlimited access to the workshop video, along with online community access for Q & A and general support. 

How To Take Full Advantage Of The New FWTFL Coach Certification Opportunity

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The new FASTer Way To Fat Loss Coaching opportunity is creating a huge stir!

The income potential is off the charts, and the response has been massive. We couldn’t be more excited to get things rolling!

This opportunity is perfect for Fitness Professionals, including personal trainers, and Pilates teachers, health-focused Network Marketers (I'm looking at you, my Isa friends), and FASTer Way clients who are interested in learning more and changing lives. 

Here’s what you need to know.

  • Before you apply for the FWTFL coaching certification, you must complete one round of the FWTFL as a client. You need to know and love the program.

If you need to take the program, my next round starts April 23, and as long as you are registered in advance you can be on the waiting list for the coach opportunity, and start as soon as you finish the round! 

  • Once you are accepted into the coaching certification program, you will have 6 months to go through the material and take your exam. Most people finish much sooner than that, some in just a few weeks.
  • Our new online backend office for coaches will take care of registration, payment and document signing. YOU KEEP 75% of all commissions with no ceiling! (This is unheard of, and we are SO excited to truly change lives with this income opportunity!)
  • WE take care of all the insurance, which means we take on all the liability, should any client issues arise. It’s rare, but it happens, and we don’t want you to worry about it. - THIS IS HUGE!
  • You receive a business in a box! You’ll receive branding assets, marketing materials, and online portal access. Everything you need to start, promote and run your business!
  • You’ll receive the Business Accelerator Workshop self-study course to walk you through the process of setting up everything you need for your business marketing and sales funnels. You’ll also receive access to our private Facebook community for coaches. This is a very valuable resource!
  • Other FWTFL coaches can join your team for even more income opportunities! This is where it gets really good. Once you have 5 coaches on your team, you will be elevated to Premier Coach. You will receive a $1,000 bonus for each coach that signs up under you, PLUS 10% of ALL of their commissions!!

Here’s the best part!

Special Recruitment Event on April 23rd!

We are holding a LIVE EVENT on April 23, 2018 for potential FASTer Way coaches! Don't miss this event! 

Space at this special event is limited, so download your free guide - How To Scale Your Fitness Business The FASTer Way! - and register for this amazing opportunity!

Book Review - Your Fitness Career: The Business Guidebook For Trainer's Success by Lalo Fuentes

A couple of months ago I received an email from Hollywood A-List personal trainer, Lalo Fuentes. He had seen some reviews that I had written for various business and marketing books for personal trainers, and asked me to review his. Within a week I had a hardcover copy of his Your Fitness Career: The Business Guidebook For Trainer's Success.

Why Listen to Lalo Fuentes?

Lalo Fuentes has an interesting background related to business, as he decided to become a personal trainer while enrolled in business school. Halfway though, Fuentes realized that the world of numbers was not enticing. He didn't want to be stuck in an office, and saw a fitness career as a departure from that grind. Upon graduation, he moved to NYC and started in fitness.

Now, those of us who have been slogging it out in the fitness industry know well that so many trainers still end up grinding out way too many hours in the gym with clients. They work hard, not necessarily smart, and many end up burning out early and leaving the industry.

Fuentes avoided this by targeting a high net worth audience and selling to them. Plus, he was able to make good on all of his claims with very little drama, which led to a huge word-of-mouth following. Frankly, if your words are in the right mouths, that is really all you need!

Trainers who are successful in the fitness world and stay around have found a different path that allows us to open up multiple streams of income, scale our businesses, and charge enough to have a life outside of the gym or Pilates studio. In Your Fitness Career, Fuentes shares all of the information you need to make success happen.

Basic Business Skills for Trainers

I mentor Pilates teachers specifically in how to make more money by taking better care of their clients and themselves, which entails still having a personal life. Much of my mentorship work is in teaching basic business processes, good business behaviors, and marketing. Fuentes handles all of this in his book!

Money

If you struggle to figure out how much to charge per hour or per day, whether to give a free or discounted first session, and how to decide what to pay for advertising and leads, Fuentes addresses all of these early on in his book.

Not sure what cost per lead means? Cost per client? How about return on investment? Loss leads? Net income? You will understand all of these and more after reading this book.

Behavior

Most trainers need help in inter-personal skills. But Fuentes takes you even further. Not sure what to expect at a celebrity's home? What order to board or leave a private jet? How to behave with your clients outside of the gym? This book answers all of your questions, including ones you didn't even know you had!

Social Media

Not sure what to post, where to post, and how frequently? Have questions about buying followers (short answer is, "don't") as opposed to organic reach? Fuentes has answers.

Online Training

Have you considered training your long distance clients online? Have you thought about what to charge? How to automate payment and booking? Does your liability insurance even cover online training? Are there better programs? Again, the answers you need are here.

Marketing & Product Creation

We all know that how you present yourself to prospective clients is a huge issue. Do you want to come off as approachable or scary? Are you a screaming boot camp leader or a calming presence in your clients' otherwise crazy lives? And do you know what the physical signs are of each? Fuentes even delves into arm position in your headshot and what that signals to your prospects.

Self Care

To avoid burning out, we all must practice the self-care that we preach. For me that means both working out hard and relaxing. It means taking time when I need it to focus on my own needs, so that I am ready and able to focus on my clients. 

While not cheap, this valuable information in this guide justifies the price. Plus, an hour of consulting with Fuentes will cost a lot more than the time it will take to read this book and implement his recommendations. Highly recommended!

 

My Top 3 Functional Exercises (that will help you look and feel great)

What is a functional exercise, anyway?

I consider a functional exercise to be one that works with a movement pattern that we use all the time, helps correct imbalances in that movement pattern, and builds strength. Other people may define that differently, but this is my definition. If it doesn't work with a common movement pattern, doesn't help correct imbalances, and doesn't build strength, it ain't functional.

And what is a common movement pattern?

A common movement pattern is one that we do as part of our basic daily lives. The big ones for me are:

  1. Sitting down and standing up. - We use this one often - getting out of bed, up from a seat, down and up from the toilet.
  2. Kneeling down and standing up, climbing up and down. - Also used often - kneeling down and standing up, climbing up and down stairs or ladders, getting in and out of SUVs.
  3. Pushing things away, or using upper body to help with 1 and 2. - Your upper body can help stop you from falling by pushing you away from the ground, help push things away from you, and help lift things.

My top 3 functional exercises

1. Squats

Squats are the workhorses of the workout world, They help us stand up from sitting, deep sustained squats help build collagen in the hip joints, they help tone our butts, calves, and thighs, and they work core stability. 

If your knees bother you, I recommend doing squats as sitting and standing, literally, with a chair behind you. Sit down and stand up, and repeat it several times. 

There are many versions of squats - front squats, plie squats, jump squats, pistol squats, Bulgarian split squats (which is also, arguably, a lunge)....

In Pilates we have footwork, standing footwork, the standing 2x4 work, sitting down and standing up from the mat, the russian squats (with pistol squat variation) on the reformer and with arm springs, the centering exercise on the ped-o-pul, seated leg pumping on the chairs, and the wall sit.

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2. Lunges

Kneeling down and standing up, climbing up and down stairs, climbing up and down ladders, and even getting in and out of an SUV involve lunging. I would start with walking lunges, then back lunges, side lunges, and then more complex moves like the curtsy lunge. A step up and down is another version of lunging. And lunges strengthen your core and tone your thighs, calves, and butts. 

In Pilates we have many lunges! Standing arm weight lunge series and arm spring lunge series, the splits on the reformer (especially Russian splits), going up front and side plus mountain climber on the chairs.

3. Push Ups

Since push ups involve plank (front support) with a controlled pushing and scapular stability and mobility, they are perfect for building core and upper body strength in a way needed to help us break a fall or push away from someone or something. Combined with the first two, we have the ability to push ourselves up from the ground to one knee and actually stand up. 

Push ups are also very amenable to modifications and variations. You can make them easier by separating your feet, bending knees, elevating your upper body, or shortening your range of motion. You can also easily make push ups harder by bringing feet together, straightening legs, elevating feet, or increasing range of motion. You can also alter hand/elbow positions to target triceps or chest more.

In Pilates we have Push ups on everything. Mat push ups, reformer push ups, and chair push ups, just to name a few.

I did a Facebook Live video about this topic yesterday. You can watch that here.

FASTer Way To Fat Loss features functional exercises 

If you are looking for a fat loss program that works through whole foods, functional exercise, and cutting edge nutrition and workout strategies, FASTer Way To Fat Loss is for you. This is, hands down, the best program on the market for a healthier you.

And if you are reading this on 2/25, it is the final call for my group that starts Week 1 tomorrow - Register Now. 

If you are reading this after 2/25, registration is open for the group starting 3/19.

Register for FASTer Way To Fat Loss here.

In and Up Diastasis Repair also features functional exercises

Moms need to sit and stand, kneel and stand, and climb around with their little ones. They also need to stabilize their spines and torsos to lift heavy children and play around.

For Moms with Diastasis Recti, all of these movements can be hard. My In and Up Diastasis Repair Program features functional exercises presented in a gradual way that will help heal your diastasis without surgery.

Register now for the In and Up group that starts tomorrow, 2/26!

Deep Core Strength Shown to Prevent Back Pain

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People Feel & Function Better When They Do Pilates

We in Pilates have been talking about back pain and exercise for decades. And while a whole host of anecdotal evidence does point to the deep core strengthening of Pilates as a huge help in preventing and treating back pain, the scientific evidence has been scant.

The connection between Pilates and less back pain is clear to me. It seems obvious to me that if you strengthen pelvic and shoulder stability, and strengthen deepest as well as more superficial layers of muscle, you are in a better position to withstand higher impact activities without fear of back injury and pain.

And, guess what? Not only is it clear to me, it's true!

A new study from The Ohio State University Wexner Medical Center and published in the Journal of Biomechanics, examines what may cause chronic back pain in runners and what exercises may help. Basically, runners with weak deep core muscles are at higher risk of developing low back pain. "[W]eak deep core muscles force more superficial muscles like the abs to work harder and reach fatigue faster. When those superficial muscles are doing the work the deep core should be doing, there are often painful consequences."

It is not the six-pack that matters, but what is underneath it. And that is what we teach in Pilates!

Back Pain and the Opioid Epidemic

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Some Facts on Back Pain:

I was reading some statistics today on back pain, especially on the connection between back pain and the current opioid crisis we are having here in the US. Things are really quite scary! 

1. Almost Everyone Experiences Bad Back Pain

Yes, that's right, 80% of Americans experience back pain, and of those, 70% have bad enough pain that they go to the doctor. Statistically, more women than men seek treatment (which given my own experience with my husband, is not surprising, as he hates to go the doctor).

2. Back Pain Is One Of the Most Expensive Health Problems

Lower back pain alone accounts for 2-3% of all doctor visits. While that percentage seems low, it is higher than visits for allergies and the common cold! Between physicians, PTs, and pharmacies, the cost adds up to about $30 billion per year!

3. Treatment Costs Go Up, but Outcomes Haven't Improved

Most disturbing is the fact that as treatment costs go up, patient outcomes stay exactly the same. Why?

Because the costs are mostly for pain medications, which include fentanyl (which killed Prince) and Oxycontin (which most recently killed Tom Petty). And pain medications don't fix your back pain, they just numb you and turn you into an addict.

What Can You Do About Back Pain?

If the medical establishment is not helping people with back pain, and is in fact contributing to the opioid problem by simply giving people pain pills, what else can you do? Just suffer? As you might imagine, I have some ideas.

1. You Gotta Move!

One thing that we know improves peoples' back pain is properly done exercise to maintain appropriate spine positioning and posture. The less we sit, the more we move, and the more we move well, the better we feel. 

2. You Need To Chill Sometimes

There is a stress component to back pain, no doubt about it. We overwork and overworry. Take a bath, do a meditation class, take some deep breaths. But spend some time unplugged and relax!

3. Strengthen Your Deep Abdominal and Back Muscles 

Recent studies show that deep core strength helps us stabilize our spines both in movement and against load. In my humble opinion, Pilates is one of the best exercise modalities for this. 

Back Pain Resources 

1. Free Back Pain Resources

I have two free videos for you. The first is about how to stabilize your back and pelvis:

and the second is about Pilates Fundamentals to Eliminate Lower Back Pain:

2. Low-cost Resources

All of my Pilates Audios will help you reduce or alleviate lower back pain. They are 30 minute Pilates exercise routines that, if done regularly, really will help your back pain. Price? $20 each for something you can use daily, and easily travel with.

Click here to check out Pilates Audios

3. Higher-cost Resources

My two top resources for back pain are the Pilates for Back Pain eCourse and an Online Private Lesson.

The $97 eCourse is a comprehensive guide to using the full PIlates mat repertoire to eliminate your back pain, including an ebook with photos, audio workouts, and explanatory videos that break everything down for you. Weeks of content!

Click here for more about Pilates for Back Pain eCourse

An online private with me will allow me to see how you move and give you more specific recommendations for your particular back pain issue. A 55 minute session, which includes the video for you to watch and re-use, is $120 (Pilates pro discounts and package pricing available.

Click here to book an Online Pilates session

Any questions? Contact me and I will help you out!

 

Stop doing crunches if you want to flatten your stomach!

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That’s right.  Stop doing crunches if you want to flatten your stomach!

Sounds a little crazy, but it’s true!  

If you’ve already read the 5 Dos and Don’ts, then you know crunches are the LAST thing you want to do for your “baby pooch.”

Sounds counterintuitive, right?

Let me explain.  If you’re dealing with ab separation, you need to encourage your muscles to come in and up.  When you do crunches, you’re pushing your muscles down and out– the opposite of a flattening effect!

The problem is, if you hire a personal trainer to help you tighten your tummy, I can almost guarantee they won’t know the proper procedures for Diastasis Recti (DR).  Most people simply aren’t educated about it.  What’s more, you need to take a slow, gentle approach because your body is still healing.  

You wouldn’t hit it hard in the gym right after surgery because you need to allow your body time to heal.  Well, you’re still healing from having your baby, so be careful and gentle with your body.  If you choose to work with a trainer, make sure they are qualified to deal with DR.

If you want to start the healing process safely and naturally with a qualified expert, I’m happy to tell you about my new program called In And Up!

In And Up is specifically designed to guide you through the process of healing your Diastasis Recti at home. No surgery. No gym time.

This six-week online program will give you the guidance you need to heal, and I’ll be with you every step of the way through our private Facebook group! Click below for more info and to register.

Join me for the next round of in and up!

Registration will close soon, so don’t miss out on this opportunity!