Social Media Basics for Pilates Teachers - social media should be an important piece of your marketing and client attraction.
Most Pilates teachers I meet are on social media for personal interest. They have a personal Facebook profile, maybe join Twitter to follow celebrities, and use Instagram or Pinterest to publish selfies and fashion photos.
Now, you may wonder if it is really worth it for a Pilates teacher to have a strong social media presence.
The answer is, a very resounding, "YES!"
I started my social media and web networking while I was living and working on Parrot Cay in Turks and Caicos. I wanted a way to keep people connected to me and to stay connected to the outside world.
I wanted to entice potential guests with fabulous photos of Pilates on the beach and the gorgeous natural surroundings.
And, I wanted to ensure that, when I decided to leave Parrot Cay and return to the "real world", I would be able to easily prove my worth and have a high-profile job and client list.
Guess what? It worked!
Here are some ideas for how to grow your very own Pilates social media empire. In this post I will cover the big three - Facebook, Twitter, and Linked In.
I link to my pages on these sites to give you an idea of what I do.
Facebook - we may love to hate Facebook, but it isn't going anywhere.
- Do not use your personal profile for business, unless you want to share your personal life with clients and have to "friend" every potential interested party.
- Set up a Business Page for your Pilates practice and make the posts public. When people "like" and "follow" your page they will get your posts in their news feeds.
- Basically, if you don't have a website or blog yet, your Facebook Page can act as one for the short term.
Twitter - life in 140 characters or less.
- Use your name or your business name, but have it be recognizable. Add a photo and links to your other profiles.
- Follow people you know, you like, and those in your pilates niche.
- Take time to read tweets, Retweet, Favorite, and Reply. Thank people who do this for you. Twitter is about conversation.
- Make your tweets public. Don't set up roadblocks for your followers!
- I tend to not like linking my Facebook and Twitter posts. Hashtags work differently on these sites (more on that in another post), so Twitter posts can look silly on Facebook.
Linked In - professional connections
- Linked In is where you connect with other professionals. It is basically your resumé on the web. Linked In is also full of active professional groups, where you can really connect with other Pilates teachers in your city, country, and the world.
Since being back in NYC I have had several social media connections prove to be quite lucrative.
- Several Pilates teachers from other countries (Greece, Denmark, Uruguay) have come to NYC on holiday to take sessions with me at Real Pilates.
- I "met" Form Pilates owner Lindsay Lopez on Twitter, and yesterday I spent an afternoon with her in Union Square, coaching a group of Pilates teachers about how to work overseas and gain high-profile celebrity clients.
Basically, your social media presence will allow people to interact with you and see what you are about before meeting you. In a crowded Pilates market this is crucial.
And if you want to work outside of your home country, your public social media presence will allow potential employers to learn more about you and how you present yourself before they interview you, which should be a good thing.
So, Pilates teachers, if you have been hesitant to put yourself out there professionally on social media, get cracking!