Celebrity Fitness

Book Review - Your Fitness Career: The Business Guidebook For Trainer's Success by Lalo Fuentes

A couple of months ago I received an email from Hollywood A-List personal trainer, Lalo Fuentes. He had seen some reviews that I had written for various business and marketing books for personal trainers, and asked me to review his. Within a week I had a hardcover copy of his Your Fitness Career: The Business Guidebook For Trainer's Success.

Why Listen to Lalo Fuentes?

Lalo Fuentes has an interesting background related to business, as he decided to become a personal trainer while enrolled in business school. Halfway though, Fuentes realized that the world of numbers was not enticing. He didn't want to be stuck in an office, and saw a fitness career as a departure from that grind. Upon graduation, he moved to NYC and started in fitness.

Now, those of us who have been slogging it out in the fitness industry know well that so many trainers still end up grinding out way too many hours in the gym with clients. They work hard, not necessarily smart, and many end up burning out early and leaving the industry.

Fuentes avoided this by targeting a high net worth audience and selling to them. Plus, he was able to make good on all of his claims with very little drama, which led to a huge word-of-mouth following. Frankly, if your words are in the right mouths, that is really all you need!

Trainers who are successful in the fitness world and stay around have found a different path that allows us to open up multiple streams of income, scale our businesses, and charge enough to have a life outside of the gym or Pilates studio. In Your Fitness Career, Fuentes shares all of the information you need to make success happen.

Basic Business Skills for Trainers

I mentor Pilates teachers specifically in how to make more money by taking better care of their clients and themselves, which entails still having a personal life. Much of my mentorship work is in teaching basic business processes, good business behaviors, and marketing. Fuentes handles all of this in his book!


If you struggle to figure out how much to charge per hour or per day, whether to give a free or discounted first session, and how to decide what to pay for advertising and leads, Fuentes addresses all of these early on in his book.

Not sure what cost per lead means? Cost per client? How about return on investment? Loss leads? Net income? You will understand all of these and more after reading this book.


Most trainers need help in inter-personal skills. But Fuentes takes you even further. Not sure what to expect at a celebrity's home? What order to board or leave a private jet? How to behave with your clients outside of the gym? This book answers all of your questions, including ones you didn't even know you had!

Social Media

Not sure what to post, where to post, and how frequently? Have questions about buying followers (short answer is, "don't") as opposed to organic reach? Fuentes has answers.

Online Training

Have you considered training your long distance clients online? Have you thought about what to charge? How to automate payment and booking? Does your liability insurance even cover online training? Are there better programs? Again, the answers you need are here.

Marketing & Product Creation

We all know that how you present yourself to prospective clients is a huge issue. Do you want to come off as approachable or scary? Are you a screaming boot camp leader or a calming presence in your clients' otherwise crazy lives? And do you know what the physical signs are of each? Fuentes even delves into arm position in your headshot and what that signals to your prospects.

Self Care

To avoid burning out, we all must practice the self-care that we preach. For me that means both working out hard and relaxing. It means taking time when I need it to focus on my own needs, so that I am ready and able to focus on my clients. 

While not cheap, this valuable information in this guide justifies the price. Plus, an hour of consulting with Fuentes will cost a lot more than the time it will take to read this book and implement his recommendations. Highly recommended!


Baby Food Diet? Really?

I thought I had heard it all. Really.

And then my friend Natalie sent me a link to her OK! Magazine column where she mentions yours truly, but about me later. In a column devoted to attaining the body beautiful before bikini season, Natalie mentions that Tracy Anderson, who trains Gwyneth and used to train Madonna, is advocating a baby food diet. Yes, you read correctly, BABY FOOD.

A word of warning: legs like La Paltrow don't come easy - Anderson advocates a strenuous two-hour, dance-based cardio sequence in a boiling hot room, six days a week. It literally melts off that fat.

Definitely not for the faint of heart and with one-on-one training sessions rumoured to cost $250 an hour, it is certainly the luxury of the uber-rich....

In addition to this grueling workout, Anderson also encourages her clients to follow the ‘Baby Food diet’, which is guaranteed to shed more than seven pounds in one week.

The basic idea is to consume 14 portions of pureed foods throughout the day. All the mixtures are free from oils, spices and salt and can range from fruit smoothies to dandelion soups.

In the evening a ‘normal’ meal of lean protein and vegetables is permitted. Anderson believes that the easier it is for your body to process food, the quicker the weight will fall off.

14 portions of baby food? Is she crazy?

But now for me. Ahem,

Meanwhile, Pilates and personal training guru Lynda Lippin has developed a fail-safe plan guaranteed to shift those stubborn pounds in just ten days.

Far from spending hours pounding away on the treadmill, Lynda advocates short, sharp bursts of cardio complimented with light weight training.

“Cardio should take no longer than 15 to 20 minutes,” says Lynda. “I put my clients on the treadmill at an incline of 8 and speed of 12km/h for three minutes.

"They are allowed a one minute rest and then return to the original speed. A series of three to five of these intervals will get the better of even my fittest clients.”

Your choice - 2 hours grueling exercise day and baby food, or my completely sane 20 minutes of high intensity exercise and real food.