New York City

Lynda Lippin Receives 2014 Best Businesses of New York Award

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Lynda Lippin, Tribeca Pilates Teacher & Fitness Trainer, Receives 2014 Best Businesses of New York Award

And I am Grateful and Excited

Yesterday I received a notification that I had won the 2014 Best Businesses of New York Award in the Trainers category. At first I thought this was surely a joke or some crazy marketing scheme.

But it isn't.

The annual Best Businesses awards are given to businesses who

"have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. "

I definitely try!

Here is the official Press Release:

New York, October 26, 2014 -- Lynda Lippin has been selected for the 2014 Best Businesses of New York Award in the Trainers category by the Best Businesses of New York Award Program.

Each year, the Best Businesses of New York Award Program identifies companies that we believe have achieved exceptional marketing success in their local community and business category. These are local companies that enhance the positive image of small business through service to their customers and our community. These exceptional companies help make the New York area a great place to live, work and play.

Various sources of information were gathered and analyzed to choose the winners in each category. The 2014 Best Businesses of New York Award Program focuses on quality, not quantity. Winners are determined based on the information gathered both internally by the Best Businesses of New York Award Program and data provided by third parties.

About the Best Businesses of New York Award Program

The Best Businesses of New York Award Program is an annual awards program honoring the achievements and accomplishments of local businesses throughout the New York area. Recognition is given to those companies that have shown the ability to use their best practices and implemented programs to generate competitive advantages and long-term value.

The Best Businesses of New York Award Program was established to recognize the best of local businesses in our community. Our organization works exclusively with local business owners, trade groups, professional associations and other business advertising and marketing groups. Our mission is to recognize the small business community's contributions to the U.S. economy.

New Year News

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New Year News

Pilates appointments available, new partner discounts (Soma, Juil, Real Pilates), and bulk pricing on Pilates audios. Lots of news!

Greetings!

After losing both of parents and crushing my left big toe this time last year, I was happy for that year to end. And I am excited for this upcoming year to begin.

In addition to being generally fully booked as I start my 4th year at Real Pilates, I am teaching workshops and doing coaching in Marketing for Trainers. In addition, I will be a lead trainer in the Real Pilates Teacher Training Program starting in 2015.

Appointments Available

While I generally have a waiting list, I have a few spots available this week and next for one-off private Pilates sessions at Real Pilates in Tribeca or Pilates on Fifth at Bryant Park. And I have one or two openings for standing appointment times!

If you would like a Pilates refresher, a new eye on your practice, or some regular, focused Pilates TLC, please let me know by emailing me or calling 347-462-6932. I am also available for Reiki and TRX/Kettlebell training.

New Partner Discounts

I have partnered with a few brands that are dear to me, and therefore I can offer you some discount codes!

Soma Water - Beautiful glass carafe that fits in the refrigerator and has an all natural coconut husk filter system. So much nicer than that plastic stuff! If discount doesn't apply automatically, use coupon code Lynda10. $10 off a Soma Water System

Juil Shoes - First I fell in love with their sandals, then with their ballet flats, and now the moccasins and boots! Juil shoes are beautifully made, extremely comfortable, and have copper earthing/grounding inserts in the soles to help keep you connected to the planet without going barefoot. They have styles for men and women. Use coupon code LIPPIN15 and receive 15% off your Juils

Real Pilates - If you book online with MindBody, for any class, workshop, or private with any teacher (including me), use code LLGift at checkout and receive an awesome free gift at the desk when you check in. Prefer to call 212-625-0777? Give the code to the front desk and receive the same gift! (New Real Pilates clients only.) Book Real Pilates online and use LLGift

Discounts on Pilates Audios

Each of my pre-recorded Pilates audios is about 30 minutes of exercise and can be played on your computer, smartphone, tablet, or other device.

Regularly priced at $7.77 each, buy 2 for $14, 3 for $18, or all 4 for $20. Choose from:

  • Pilates for Neck and Shoulder Pain
  • Pilates for Lower Back Pain
  • Pilates with Ring and Foam Roller
  • Pilates Basics Mat Class

No code needed. Discount will apply automatically! Lynda Lippin Pilates Audios

Thank you for reading! And as we say in the Jewish tradition, L'shana tova - have a sweet New Year.

Warmly,

LL

Marketing 101 for Pilates, Fitness, Yoga Teachers - 17 Sept 2014

Marketing 101 for Pilates, Fitness, Yoga Teachers - a 3-part workshop series led by Lynda Lippin that will teach you how to increase your value in a very crowded marketplace.

Episode 1 - Teaching Out of Your Comfort Zone

Wednesday September 17, 3-4:30pm at Real Pilates, 177 Duane Street, New York, NY 10013

The pilates, fitness, and yoga markets have enjoyed unprecedented growth over the past decade, which is a wonderful thing!
But now, as trainers, we are facing more competition within our industry. And with clearer certification pathways, there are more certified trainers on the market now than ever.
  • How can you distinguish yourself in this crowded marketplace?
  • How can you make more money, increase your quality client base, and shine in your field?
  • Have you dreamed about working overseas?
  • Wonder what skill set you need to have to land a great job inside or outside of the US?
  • And finally, have you ever wondered how to attract and maintain steady, standing, high income clients?

Learn how in this 3 part Workshop series. Each month I will take on an important aspect of business and marketing for personal trainers, pilates, and yoga teachers.

I just received this email from Pilates Teacher Lenny Reisner, who took this workshop series in the Spring. Note that he didn't even have a website before taking the workshops.

Hi Lynda

Hope all is well with you.  I met my income goal for the first time and am only looking up.  I owe thanks to you for your guidance in those workshops.

Best Lenny

Would you like to meet your income goals? Be busier? Have better clients?

If this is your first time visiting Real Pilates, use code LLGIFT at checkout and you will receive a lovely welcome gift when you check in!

This month I discuss travel - teaching outside of your studio or gym, outside of your city, and even outside of your country!

As someone who taught at the A-list Parrot Cay resort for 4 years, and who recruits trainers for high-end spas overseas, I have some great insight into what they are looking for and how to build your skill set enough to join that league.

See you there!

Episode 1 - Teaching Out of Your Comfort Zone
Wednesday, September 17, 3:00 – 5:00pm
There is a lot of call for trainers who will travel. This travel can be domestic or international, and includes subbing in other studios or in hotels/resorts, making outcalls of any kind (to hotels, private homes, or to train an entire family), picking up traveling clients or short-term residents, and traveling with a client.  We will also discuss how to find overseas positions, including issues regarding work visas, relocation, temp work, and the dangers of “working fitness vacations”.

Summer Vacation from Pilates

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My summer vacation is short but sweet.

Every summer since we moved back to New York has been quiet on the Pilates front. Seriously, my business is typically half or less of what it is during the rest of the year.

Not this year!

This year I have been steadily busy, never going under 15 hours. While great for my bank account (especially since I planned to be slow), it has meant less time off.

This year we have number of activities we both want and need to do. One is renewing our driver's licenses in our home state of PA, so we can then exchange them for NY licenses. This requires taking our photo cards to PA.

We would also love to check out upstate New York, particularly the Adirondacks, where I spent very little time growing up. And we want to visit Governors Island one more time.

And we only have 5 days to accomplish all of this!

Here is the itinerary so far:

First morning we drive to the Poconos for a night on a lake in the mountains. While there, we pop over to PennDOT in Mount Pocono and get the license photos done.

We return to NYC, and take the ferry over to Governors Island the next day.

And then, we drive up to the Adirondacks that night for two nights in the mountains.

Which still gives us a solid afternoon to chill before going back to work.

Where to stay?

I was talking to a few friends and clients about where to stay, and some recommended Camp Chateaugay. Camp Chateaugay is located in the Adirondacks and has become an annual tradition for many families in the NY area.

For this trip, we don't want family. We want adults only.

Have you been to the Adirondacks? Have a great, romantic hotel to share with me?

Let me know!

Marketing 101 for Trainers Part 3 - June 25, 2014

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Marketing 101 for Trainers, Episode 3 –  Elevate Yourself In Any Studio

Wednesday, June 25, 3:00 – 4:30pm
at
Alycea Ungaro's Real Pilates
177 Duane Street
New York, NY 10038
212-477-6499
There are so many new Pilates teachers on the market right now that it is important to elevate yourself from the rest while still maintaining good teacher and studio relations.
How do you become a busy teacher in a crowded studio? How can you be a valuable team member while also promoting yourself?
Next Wednesday I will show you how to make yourself shine in any studio through social media, referrals, sharing, and setting a great example for others.
I will explain the importance of various social media channels (Facebook, Twitter, LinkedIn, Pinterest, Instagram) and how to properly use them to help yourself and the studio(s) or gym(s) where you teach.
Sign up for Marketing 101 for Trainers Part 3. 90 minutes. $45.

Marketing 101 for Trainers Part 2 - May 28, 2014

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Marketing 101 for Trainers, Part 2 - where Lynda Lippin will teach you how to attract, expand, and maintain your high-end client base.

The easiest way to earn a living doing any form of personal training is to have high income, high paying clients. The more you earn per hour, the fewer hours you need to work to make a comfortable living and the more you can have a life outside of the gym or studio.

But as I talk to my colleagues, I realize that so many trainers are scared to ask for more. So I asked myself,

"What skill sets must trainers have in order to be comfortable and happy asking for high fees and delivering the service and results that justify those fees?"

You know, I didn't always have all of these skills. I learned by trial and error (mostly by error).

But you don't have to struggle! You can learn from my mistakes.

I now train clients less than 35 hours per week. 32 of those hours are filled with recurring, standing appointments so I am able to actually do financial projections and budgets. Whether they are Real Pilates clients or my own privates, these clients pay well over $100 per hour for my time and are happy to have the opportunity. When someone lets go of a recurring time, it is typically filled within 48 hours.

Did I mention that I no longer work weekends? That I travel very little between studios? That I teach only one class, and that is for fun because I have people who would snag that as a recurring private in a second? And I only work three evenings (T, W, Th) per week?

Most importantly, I love my work and my clients again!

In this 90 minute Marketing 101 for Trainers workshop at Real Pilates in Tribeca, we will explore how to set yourself up to attract, expand, and/or maintain your very own high-end client base.

Episode 2 - Expanding and Maintaining Your High End Client Base Wednesday, May 28, 3:00 – 4:30pm $45 What do you as a trainer need to know about attracting great clients? In this workshop Lynda will share her secrets that keep her steadily busy in a city full of trainers who cost a lot less. Learn which skills are crucial, how to do more with less, and be adaptable while maintaining strong personal integrity.

Real Pilates, 177 Duane Street, New York, NY 10013, (212) 625-0777

If this is your first time visiting Real Pilates, use code LLGIFT at checkout, and you will receive a lovely welcome gift when you check in!

Sign up for Marketing 101 for Trainers Part 2 - Expanding and Maintaining Your High-End Client Base.

The Traveling Pilates Teacher

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As a Traveling Pilates Teacher you must be organized, on time, and ready for anything!

In my workshop on how to handle traveling as a Pilates teacher, it was clear to me how little most Pilates, fitness, and yoga teachers really know about working in other studios, cities, states, and countries.

Yet, demand is growing for teachers willing to travel.

What are some things to consider as a potential Pilates Nomad?

How long is your commitment? Hours, days, years... have everything clear. Maximum hours per day, maximum days per week... it is all important.

Who pays travel costs and expenses? To and from at beginning and end of contract and for annual vacations.

If out of your home country, what paperwork do you need for a work visa? Don't go into another country as a tourist and then work. You can be arrested, sent home, and banned from any return visits.

What currency will you be paid in? Are local banks safe? You may need to wire your salary home each month, so be ready to ask.

And before you go, make sure you know what the food, accommodation, and social scene will be like so you are not shocked.

If you take care of the basics, you can then just sit back and focus on teaching and on your experience. You will be more present for your sessions and you and your clients will benefit!