Parrot Cay

New Year News

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New Year News

Pilates appointments available, new partner discounts (Soma, Juil, Real Pilates), and bulk pricing on Pilates audios. Lots of news!

Greetings!

After losing both of parents and crushing my left big toe this time last year, I was happy for that year to end. And I am excited for this upcoming year to begin.

In addition to being generally fully booked as I start my 4th year at Real Pilates, I am teaching workshops and doing coaching in Marketing for Trainers. In addition, I will be a lead trainer in the Real Pilates Teacher Training Program starting in 2015.

Appointments Available

While I generally have a waiting list, I have a few spots available this week and next for one-off private Pilates sessions at Real Pilates in Tribeca or Pilates on Fifth at Bryant Park. And I have one or two openings for standing appointment times!

If you would like a Pilates refresher, a new eye on your practice, or some regular, focused Pilates TLC, please let me know by emailing me or calling 347-462-6932. I am also available for Reiki and TRX/Kettlebell training.

New Partner Discounts

I have partnered with a few brands that are dear to me, and therefore I can offer you some discount codes!

Soma Water - Beautiful glass carafe that fits in the refrigerator and has an all natural coconut husk filter system. So much nicer than that plastic stuff! If discount doesn't apply automatically, use coupon code Lynda10. $10 off a Soma Water System

Juil Shoes - First I fell in love with their sandals, then with their ballet flats, and now the moccasins and boots! Juil shoes are beautifully made, extremely comfortable, and have copper earthing/grounding inserts in the soles to help keep you connected to the planet without going barefoot. They have styles for men and women. Use coupon code LIPPIN15 and receive 15% off your Juils

Real Pilates - If you book online with MindBody, for any class, workshop, or private with any teacher (including me), use code LLGift at checkout and receive an awesome free gift at the desk when you check in. Prefer to call 212-625-0777? Give the code to the front desk and receive the same gift! (New Real Pilates clients only.) Book Real Pilates online and use LLGift

Discounts on Pilates Audios

Each of my pre-recorded Pilates audios is about 30 minutes of exercise and can be played on your computer, smartphone, tablet, or other device.

Regularly priced at $7.77 each, buy 2 for $14, 3 for $18, or all 4 for $20. Choose from:

  • Pilates for Neck and Shoulder Pain
  • Pilates for Lower Back Pain
  • Pilates with Ring and Foam Roller
  • Pilates Basics Mat Class

No code needed. Discount will apply automatically! Lynda Lippin Pilates Audios

Thank you for reading! And as we say in the Jewish tradition, L'shana tova - have a sweet New Year.

Warmly,

LL

Marketing 101 for Pilates, Fitness, Yoga Teachers - 17 Sept 2014

Marketing 101 for Pilates, Fitness, Yoga Teachers - a 3-part workshop series led by Lynda Lippin that will teach you how to increase your value in a very crowded marketplace.

Episode 1 - Teaching Out of Your Comfort Zone

Wednesday September 17, 3-4:30pm at Real Pilates, 177 Duane Street, New York, NY 10013

The pilates, fitness, and yoga markets have enjoyed unprecedented growth over the past decade, which is a wonderful thing!
But now, as trainers, we are facing more competition within our industry. And with clearer certification pathways, there are more certified trainers on the market now than ever.
  • How can you distinguish yourself in this crowded marketplace?
  • How can you make more money, increase your quality client base, and shine in your field?
  • Have you dreamed about working overseas?
  • Wonder what skill set you need to have to land a great job inside or outside of the US?
  • And finally, have you ever wondered how to attract and maintain steady, standing, high income clients?

Learn how in this 3 part Workshop series. Each month I will take on an important aspect of business and marketing for personal trainers, pilates, and yoga teachers.

I just received this email from Pilates Teacher Lenny Reisner, who took this workshop series in the Spring. Note that he didn't even have a website before taking the workshops.

Hi Lynda

Hope all is well with you.  I met my income goal for the first time and am only looking up.  I owe thanks to you for your guidance in those workshops.

Best Lenny

Would you like to meet your income goals? Be busier? Have better clients?

If this is your first time visiting Real Pilates, use code LLGIFT at checkout and you will receive a lovely welcome gift when you check in!

This month I discuss travel - teaching outside of your studio or gym, outside of your city, and even outside of your country!

As someone who taught at the A-list Parrot Cay resort for 4 years, and who recruits trainers for high-end spas overseas, I have some great insight into what they are looking for and how to build your skill set enough to join that league.

See you there!

Episode 1 - Teaching Out of Your Comfort Zone
Wednesday, September 17, 3:00 – 5:00pm
There is a lot of call for trainers who will travel. This travel can be domestic or international, and includes subbing in other studios or in hotels/resorts, making outcalls of any kind (to hotels, private homes, or to train an entire family), picking up traveling clients or short-term residents, and traveling with a client.  We will also discuss how to find overseas positions, including issues regarding work visas, relocation, temp work, and the dangers of “working fitness vacations”.

Looking for A Pilates and Fitness Teacher

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I am looking for a Pilates and Fitness teacher to fill a position at an A-List private island in Turks and Caicos.

I am very excited to announce that I am searching for a fully certified Pilates and Fitness teacher to replace the current teacher at the COMO Shambhala Spa at Parrot Cay Resort in Turks and Caicos.

This was my job 2007-2011, where I won the SpaFinder Magazine Reader's Choice Award for Best Pilates, so I have some insight into what it takes to succeed on the island.

This position will start in August or September of 2014.

The minimum requirements for a successful candidate are:

  • Comprehensive Pilates Certification (mat and all pilates apparatus)
  • Recognized Personal Trainer Certification
  • At least 5 years of teaching experience, including rehab-style work (not including apprentice teaching)
  • Some sales and management background
  • Ability to work well with others and be ok alone
  • Some experience with higher end clientele
  • Program creation for guest goals - weight loss, toning, pain reduction

What would be great to bring to the table:

  • Kettlebell training (already on island and guests love to learn these in privates)
  • TRX® Suspension Training (again, already there and guests love to take privates)
  • Alternative Pilates Programming - balls, bands, magic circles, etc.

What you will receive:

  • Salary, commission, tips, shared gratuity, and no US taxes (Foreign earned income exemption) - not sure about other countries tax laws
  • Shared Staff Housing, food, benefits (health insurance, paid vacation, accrued public holidays), and swimming, snorkeling, and gorgeous beach
  • A connection to A-list celebrities, business leaders, and politicians that you will never have outside
  • The space to solidify your skills as a teacher in a supportive environment

A few more specifics:

  • Initial contract will be 2 years
  • Work week is 6 days, with 1-2 group classes each day plus privates
  • You will be working holidays, since that is when people go on vacation
  • You will be signing a confidentiality agreement.

If this sounds like something you have been waiting for, send me your CV and let's start the ball rolling! This job can position you for the rest of your career.

Why I Am Not A Celebrity Trainer

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I am not a celebrity trainer.

I may be well known, command fees of well over $100 per hour, and train celebrities.

But I would rather be the help.

As many of you know, hubby and I have had several major life changes in the past decade. We sold everything and moved to the Caribbean island of Providenciales in the Turks and Caicos in 2005, then over to the tiny, A-list resort island of Parrot Cay in 2007, and then to the very big island of Manhattan in 2011. Where were we before TCI? On the Main Line of Philadelphia, living a life that we created, but realized that we didn't want.

IMG00021.jpgI turn 48 in just a few months, and am thinking back to where I thought I would be and what I thought I would be doing at this point in my life.

Generally, I knew I would be teaching something (since I do that well) and hoped to be in a major metropolitan area. Oh, and I was sure to have cats.

Just typing this is funny, because life turns out so differently.

Now I find that while I have general ideas about my likes and dislikes, I have stopped major life planning beyond how much money I would like to earn in order to live well, and where I want to live. And I am always open to changes in these depending on situation. Living well in NYC, for example, costs more than living well at Parrot Cay.

NYBG.jpgIn the course of this move I have had to do lots of introductions and lots of profile changes. Facebook, Twitter, Linked In, professional forums, directories, and bio boxes are everywhere and they all always need updating.

This is causing a small crisis as I attempt to redefine myself.

Who am I?

I am a Pilates teacher, a fitness trainer, a writer, a mom and grandmom; I am a gourmand who loves pizza and Five Guys burgers as much as caviar, and a clean freak who hates to actually clean. I am actively and openly Jewish, I appreciate Buddhism, and I cannot stand religious zealots of any kind (even though I believe in something unidentifiable, I lean towards atheism); and once a philosopher always a philosopher, as I spent over a decade of my life teaching and studying western philosophy.

I love to stay up late and sleep late (which people don't always know with my current schedule that starts at 7-7:30am), love dogs as much as cats, identify as a liberal, and truly believe that we are witnessing what Plato meant in The Republic when he said that democracy would devolve into rule by the lowest common denominator.

Oh, and I am a Usui Reiki Master teacher who practices and teaches energy channeling even though I am not always sure what it is that I am doing (I do it because Reiki actually works).

So who does this make me?

Titles bother me. I hate the phrase "celebrity trainer" even though I do train plenty of celebrities. I don't like the phrase "reiki master healer" even though that is the official title on my certificate. Plus people do feel and sleep better with my reiki treatments and my students all successfully practice reiki on themselves and others.

I actually like the phrase "service worker." I like being the help. I am lucky enough to choose to live my life and earn my living in service to others (and hopefully myself as well). Never denigrate service workers — all of us behind the scenes people who keep people and places going.

You like a clean subway seat? Thank the people cleaning. You like having dinner served on clean plates at a restaurant? Thank the dishwasher before you thank the chef. Had a great workout? Thank the trainer.

When did chefs, personal trainers, and hair stylists become celebrities? If you get paid to provide a service, whether it's deciding what's for dinner and cooking food for your customers, cutting and styling someone's hair, or helping someone look and feel great, you are the help. You are in service.

My name is Lynda Lippin, and I am the help.

Social Media Basics for Pilates Teachers

Social Media Basics for Pilates Teachers - social media should be an important piece of your marketing and client attraction.

Most Pilates teachers I meet are on social media for personal interest. They have a personal Facebook profile, maybe join Twitter to follow celebrities, and use Instagram or Pinterest to publish selfies and fashion photos.

Now, you may wonder if it is really worth it for a Pilates teacher to have a strong social media presence.

The answer is, a very resounding, "YES!"

I started my social media and web networking while I was living and working on Parrot Cay in Turks and Caicos. I wanted a way to keep people connected to me and to stay connected to the outside world.

I wanted to entice potential guests with fabulous photos of Pilates on the beach and the gorgeous natural surroundings.

And, I wanted to ensure that, when I decided to leave Parrot Cay and return to the "real world", I would be able to easily prove my worth and have a high-profile job and client list.

Guess what? It worked!

Here are some ideas for how to grow your very own Pilates social media empire. In this post I will cover the big three - Facebook, Twitter, and Linked In.

I link to my pages on these sites to give you an idea of what I do.

Facebook - we may love to hate Facebook, but it isn't going anywhere.

  • Do not use your personal profile for business, unless you want to share your personal life with clients and have to "friend" every potential interested party.
  • Set up a Business Page for your Pilates practice and make the posts public. When people "like" and "follow" your page they will get your posts in their news feeds.
  • Basically, if you don't have a website or blog yet, your Facebook Page can act as one for the short term.

Twitter - life in 140 characters or less.

  • Use your name or your business name, but have it be recognizable. Add a photo and links to your other profiles.
  • Follow people you know, you like, and those in your pilates niche.
  • Take time to read tweets, Retweet, Favorite, and Reply. Thank people who do this for you. Twitter is about conversation.
  • Make your tweets public. Don't set up roadblocks for your followers!
  • I tend to not like linking my Facebook and Twitter posts. Hashtags work differently on these sites (more on that in another post), so Twitter posts can look silly on Facebook.

Linked In - professional connections

  • Linked In is where you connect with other professionals. It is basically your resumé on the web. Linked In is also full of active professional groups, where you can really connect with other Pilates teachers in your city, country, and the world.

Since being back in NYC I have had several social media connections prove to be quite lucrative.

  • Several Pilates teachers from other countries (Greece, Denmark, Uruguay) have come to NYC on holiday to take sessions with me at Real Pilates.
  • I "met" Form Pilates owner Lindsay Lopez on Twitter, and yesterday I spent an afternoon with her in Union Square, coaching a group of Pilates teachers about how to work overseas and gain high-profile celebrity clients.

Basically, your social media presence will allow people to interact with you and see what you are about before meeting you. In a crowded Pilates market this is crucial.

And if you want to work outside of your home country, your public social media presence will allow potential employers to learn more about you and how you present yourself before they interview you, which should be a good thing.

So, Pilates teachers, if you have been hesitant to put yourself out there professionally on social media, get cracking!

 

On the Road to Wellness: Acupuncture

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On the Road to Wellness: I Can Finally Say that I am Feeling Better and Acupuncture Helped!

Old Chinese medical chart on acupuncture meridians

Perhaps you read my recent post, Fitness Pros Get Tired Too, about my struggles with just plain exhaustion and adrenal fatigue. Suffice it to say that after moving to Manhattan and dealing with aging parents, hubby's depression, hormonal imbalances, and the concurrent weight gain and irritability that resulted, I was a hot mess - fat, tired, bloated, depressed, and pissy as hell. Seriously, I am amazed that I pulled it together for my clients' sessions (which of course I did, being the pro that I am).

It's been about a month, and after making a few changes I am feeling much better. In my next posts I will focus on what specific things I have added that have really helped me get my energy back.

Acupuncture

I love acupuncture. There were times at Parrot Cay where I would have been in such worse pain were it not for acupuncture. Falling on my unstable SI joint, breaking my finger and injuring my ulnar nerve in a boat accident, and shingles on my sciatic nerve (yes, you read that right; if karma's true, then I was a massive pain in someone's a** in a previous life) would have all been much worse without the care I received from Hashi, Nobue, and then Yuki.

After hearing lots of the teachers at Real Pilates discussing going to City Acupuncture and reading their fab Yelp reviews, I decided to go. Hubby was all in favor, and that clinched it. They are right down the street from me at Fulton & Nassau, are open seven days a week, and treatments can cost as little as $35 with a package of five.

The treatment area is communal. The huge, high-ceilinged space is divided by screens and contains about 15 treatment tables. Lights are dimmed, there is meditation music on an ipod, and there are baskets underneath the table for your stuff. I wear comfy clothes so they can roll up pant legs and shirt arms, or even do a belly button point. At first I had a few different people, including Terri and Bob, who were all good; but now that I go at the same time every week, I have the same person, Craig Wong - young, mellow, kind, and really good at what he does.

Acupuncture needles

He looks at my tongue, checks my pulse, asks me a few questions about my sleep, body temperature, and general state of being, and then places the needles. Since I tend to get cold, he puts a light foil emergency blanket over me so as to not disturb the needles (if it's really cold he turns on the electric blanket under me as well), and then lets me rest until I need to leave. There is nothing better than resting with acupuncture needles for an hour or more on a Sunday. Really.

Anyway, the acupuncture has helped me sleep better, regulate my body temperature, and make better food choices. Between the acupuncture and the Ortho Molecular Adapten-All supplement I started taking, I am sleeping better. That alone is giving me more energy to exercise, and the combination of everything is giving me more energy, better ability to focus, and the newly re-found ability to make good food choices (you mean chicken liver on buttered toast isn't good for me?) through The Digest Diet: The Best Foods for Fast, Lasting Weight Loss. Yes, sometimes even a pro needs some assistance.

In the coming days I will talk more about my experiences with Adapten-All and The Digest Diet, and my slow but steady recovery from adrenal fatigue.

Gratitude on Thanksgiving Day

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Gratitude

From Downtown Brooklyn See also File:Lower Man...

As 2012 draws to a close I increasingly feel the need to reconnect with important people in my life and thank them. If you are reading this, thank you for the connection and the support!

I enter into my second year in New York with a wonderful job at Real Pilates, a robust and growing private client list, and emerging consulting opportunities that will have me working again with old friends and making new ones in other parts of the world. Life is good!

At the same time that I am embracing opportunity, I am also faced with endings. My father recently fell, spent three weeks in hospital, and I moved him to an assisted/independent living facility. In addition, I recently signed the paperwork for my mother to be in hospice care until she passes of liver cancer. While this is a big part of why I returned to the states, it is also a deeply difficult and trying experience in ways I never imagined. I am so very grateful to be here to assist them as much as possible.

And apparently NYC is now a hurricane spot. Instead of swapping hurricane season for winter, as I had envisioned, I now have both. We live in a skyscraper near the South Street Seaport, and were without power for a week and heat/hot water for about 11 days after Sandy. But we were lucky. Many of our friends and neighbors lost everything. I am grateful to have simply been inconvenienced.

A daily gratitude practice is a truly powerful catalyst for positive life changes, and if you don't have one, Thanksgiving in the US is the perfect day to start one. Simply take some time every day to write down everything you are grateful for. Some days it may simply be that you woke up and finally had a hot shower.

Half-price Pilates Audios

Just this week I saw a client, a journalist currently based in Hong Kong. He uses all of Pilates audios at home and while traveling, telling me that, "you have made such a difference to my lower back issues with your audios."

Each Pilates audio is about 30 minutes of exercise and can be played on your computer, iPod, or other device. Regularly priced at $7.77 each. Choose from:

  • Pilates for Neck and Shoulder Pain
  • Pilates for Lower Back Pain
  • Pilates with Ring and Foam Roller
  • Pilates Basics Mat Class

Use the code gratitude at checkout and receive 50% off your total through Sunday 25 November. Lynda Lippin Pilates Shop

Post-Thanksgiving Classes at Real Pilates

If you are in NYC, come work out with me at Real Pilates tomorrow, Friday 23 November.

  • 4pm Pilates Mat
  • 5pm Kettlebells
  • 6pm SpringTONE

Space is limited, so sign up early! Real Pilates Web Scheduler