Marketing 101 for Trainers, Part 2 - where Lynda Lippin will teach you how to attract, expand, and maintain your high-end client base.
The easiest way to earn a living doing any form of personal training is to have high income, high paying clients. The more you earn per hour, the fewer hours you need to work to make a comfortable living and the more you can have a life outside of the gym or studio.
But as I talk to my colleagues, I realize that so many trainers are scared to ask for more. So I asked myself,
"What skill sets must trainers have in order to be comfortable and happy asking for high fees and delivering the service and results that justify those fees?"
You know, I didn't always have all of these skills. I learned by trial and error (mostly by error).
But you don't have to struggle! You can learn from my mistakes.
I now train clients less than 35 hours per week. 32 of those hours are filled with recurring, standing appointments so I am able to actually do financial projections and budgets. Whether they are Real Pilates clients or my own privates, these clients pay well over $100 per hour for my time and are happy to have the opportunity. When someone lets go of a recurring time, it is typically filled within 48 hours.
Did I mention that I no longer work weekends? That I travel very little between studios? That I teach only one class, and that is for fun because I have people who would snag that as a recurring private in a second? And I only work three evenings (T, W, Th) per week?
Most importantly, I love my work and my clients again!
In this 90 minute Marketing 101 for Trainers workshop at Real Pilates in Tribeca, we will explore how to set yourself up to attract, expand, and/or maintain your very own high-end client base.
Episode 2 - Expanding and Maintaining Your High End Client Base Wednesday, May 28, 3:00 – 4:30pm $45 What do you as a trainer need to know about attracting great clients? In this workshop Lynda will share her secrets that keep her steadily busy in a city full of trainers who cost a lot less. Learn which skills are crucial, how to do more with less, and be adaptable while maintaining strong personal integrity.
Real Pilates, 177 Duane Street, New York, NY 10013, (212) 625-0777
If this is your first time visiting Real Pilates, use code LLGIFT at checkout, and you will receive a lovely welcome gift when you check in!