Casio G-Shock 35th Anniversary Celebration - A Great Party!

When I received a media save-the-date for the Casio G-Shock 35th Anniversary Celebration, held earlier this month at the Theater at Madison Square Garden, I thought, "How did I get on this list?" This was quickly followed by, "I can't wait!" After all, not only do remember the first G-Shock ad (my senior year in high school) and my first Casio watch, but Eminem played the 30th Anniversary Party, and the likes of Kanye and Kesha have entertained at past brand events. I RSVPed.

Why G-Shock Watches Are Special

The G-Shock is a super-strong, virtually unbreakable watch. All of the watches are built to resist centrifugal forces, impact forces, water pressure, and vibration. They can withstand temperature extremes, and are used by much of the world's military, as well as pilots and athletes. In fact, we watched the Rangers' Mark Messier recreate that first G-Shock ad, shooting several watches into the goal net. All of them were still working! 

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New G-Shock Developments

At the Press Event, we were able to see examples of all of the G-Shock models for the past 35 years, plus displays of every new watch, including the women's sport S-series, the new Master of G series, and the designer collaborations with Pigalle and Eric Haze. There was an area where we could watch a live hammer test of the watch (which just kept working), and we saw the new prototype watch that is made from sapphire crystal.

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We heard presentations from Casio CEO Kazuo Kashio, G-Shock inventor Kikuo Ibe (who was wearing the $100,000 crystal watch prototype), artist Eric Haze, snowboarder Louie Vito, Kith founder Ronnie Fieg, Pigalle designer Stephane Ashpool, and several other guests. Did you know that Casio has shipped over 100,000,000 G-Shocks? That is totally worth celebrating!

The Party

Following the press event, tables were set up with popcorn and beverages, and Off White designer and all around creative genius Virgil Abloh took his spot at the DJ booth. He managed to blend old school R & B with new hip hop in a way that was seamless and totally danceable. He spins only at private events, so if you have the opportunity to see him, do it! I hope to see him again.

And then the night's special entertainment - A$AP Ferg and the entire A$AP Mob, with The Cozy Boys! We could not have asked for a better show.

And yes, there was a gift bag! A nice tote featuring Eric Haze's 35th anniversary logo, a thumb drive shaped like a G-Shock, a patch, a coffee table book of G-Shock history, and a gorgeously painted Japanese hand towel, designed by Three Demons Design, featuring the Statue of Liberty wearing a G-Shock.

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A Successful Event

This event was successful on so many levels. First, we learned a lot about the brand. We saw examples of every watch, received all of the technical specs, and were able to ask questions of all the Casio executives and engineers in attendance. Hubby actually wants to go to the store uptown and try some on, and G-Shock was not really in his radar before this event.

[An aside - I still know little to nothing about the Asics collaboration with Steve Aoki after the brand event last month. In fact, I have no idea what shoe I wore to jump on the trampoline. Just saying.]

Second, we heard a lot of personal stories about the brand from people who wear them in extreme conditions, which helped us see their place in the market. Third, it was an awesome and memorable party, with drinks, snacks, and truly A-list music. Plus the gift bag was thoughtful and special. It makes me feel all warm and fuzzy, and super-knowledgeable, about G-Shock. 

[Another aside - we left the Asics event with nothing tangible and no information. Nothing printed or on a thumb drive. Nothing was said at the event other than blanket statements that were already online. I am not sure that these brand "experiences" with no real direction or solid information are that effective, or whether they just add noise to a super- crowded marketplace.]

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My G-Shock S-Series Wish List

The S-Series (see above) is a nice nod to the upscale women's fitness market, but it could do so much more! Currently the main additions are a pedometer (step counter) with a reminder when you are inactive too long, and a stopwatch. Now, pedometers are everywhere. Every Fitbit, iWatch, and smart phone has a pedometer, and stand alone versions often show up free in cereal boxes. And while a stopwatch is somewhat useful, an interval timer would be even better.

So, just in case Kikuo Ibe or some Casio G-Shock executive decides to look at this post, here is my relatively short S-Series wish list:

  • Full fitness tracker capability, including heart rate. 
  • Impact resistance for kettlebells and such
  • Interval/Tabata timer
  • Ability to save data for tracking (wifi)

And thanks, Casio, for an awesome night and a great watch brand! 

MPG Sport Spring/Summer 2018 Preview

One big bonus of living in NYC is access to fashion previews and sample sales. As a fitness influencer (and I am not even sure what that means, but that the world views me in this way), I receive press invites to activewear line previews all the time, and am so happy that I accepted the invitation from MPG Sport!

MPG Rainbow Rain Jacket - S/S 2018

It being the newly named season of Hotumn here in the NE United States, where temperatures have yet to dip below 50F, the S/S preview seemed appropriate for right now. My very favorite piece is the Rainbow Rain Jacket.


Iridescent Is the New Black

Iridescence is everywhere. Look for solids that transform into iridescent material when stretched, solids with iridescent strips and accents (the tuxedo pants photo does not do that stripe justice!), And shimmery, ethereal tops and jackets.


MPG mermaid pants - by Lynda Lippin, 2017

MPG mermaid pants - by Lynda Lippin, 2017

Iridescent striped tuxedo pant - by Lynda Lippin 2017

Iridescent striped tuxedo pant - by Lynda Lippin 2017

MPG Mila Quilted Bomber Jacket

As a gift for showing up and covering the preview, BMG gave me what has turned out to be my go to fall jacket - the Mila Quilted Bomber Jacket in Plum. I love this jacket!


BMG Mila Bomber - my favorite jacket for Fall!

BMG Mila Bomber - my favorite jacket for Fall!

Pluggz Are My New Favorite Shoes


Why Pluggz Are My New Favorite Shoes

[I received free product from Pluggz for this review. The opinions are very much my own. Links in this article are affiliate links.]

Pluggz footwear contacted me several months ago just after Juil footwear folded. I had been an ambassador for Juil*, pretty much since their founding, and the ladies at Pluggz thought that I might like to try their fashion forward earthing shoes and perhaps be an ambassador for them.

Pluggz shoes uses a carbon plug in the sole to keep our bodies connected to earth energy. The plug also softly hits an energy point of the foot and helped hold the orthotic footbed in the shoe. They also decided to go for simple, fashionable styles - ballet flats, loafers, moccasins, and drivers.

I received not just one, but several pair free to review. Driving mocs for hubby, and loafers and ballet flats for myself. I ordered the laser cut ballet flat in red, the loafer in blue suede, IMG_20150422_204301_hdr IMG_20150507_154134 and the fold-up travel ballet flats in black and glossy red (later I added teal). I wear them all, both in the Pilates studio and out.

What I love about Pluggz is the classic styling and the comfort. The grounding, earthing energy is simply a welcome bonus. And I will say that between the connecting plug,

IMG_20150425_161137_hdrthe trampoline heel, and the orthotic footbed (yes, even the folding shoes have that), my feet do not hurt at all when I wear my Pluggz on the concrete sidewalks of Manhattan and in the Pilates studio where I teach.

IMG_20150507_150945_hdrWhen we traveled to Mystic, CT this summer I brought four pair of Pluggz (three of fold ups in their cute travel bags) and wore them walking all over the place. The rounded toe and higher cut supportive band keep my painful big toe (crushed in 2013) happy (also see testimonial below).

Sharon WhiteleyI met Pluggz founder and CEO Sharon Whitely on one of her trips back east, and was struck by her intelligence and her utter commitment to Pluggz. (I am in my blue suede loafers and she is sporting a black patent wedge.) Sharon was a success in retail marketing already, and had little desire to be actively back in the game until she discovered the health benefits of staying connected to the earth and realized how important that is, especially for busy urban women.

From a recent testimonial:

The primary reason that I first chose Pluggz shoes was the comfort. After the recovery period from toe surgery and wearing a “boot”, I was looking for a shoe that looked “normal”....

The quality and appearance are also main reasons I keep going back to Pluggz. After 3 years of wear, that first pair of leather ballet flats looks the same.  Admittedly, I now have several pairs including other styles (Laser cut and Mocs) but the fact is that first pair still looks great.  I am just now trying the linen/leather combination—so will know more later.   (BTW I bought the Pluggz fresh foot spritz to keep the lining fresh). -Betty Stout

Try Pluggz yourself and use code LYNDA on your order for an extra 10% off.

*Juil also did earthing shoes, with copper pieces embedded in the toes and heels of the soles.