real pilates

Pilates & Fitness Teachers - Read ONLY If You Need Clients

I have been hearing from a lot of Pilates & Fitness Teachers and they are looking for new clients.

What if... attracting the Pilates & Fitness clients you want and need was not so difficult?

What if... small changes in how you present yourself, market yourself, and teach would make BIG changes in your schedule and income?

What if... you could work fewer hours and make more money while helping people more?

I believe that we are all capable of being busy, talented trainers who can help our clients transform.

I believe that the process of transformation starts with us, the pilates & fitness teachers. Once we see how easy and great we can be, we attract clients who want what we have to offer.

Which brings me to my next Marketing 101 workshop. Use Code "LLGift" at checkout (or mention if you call) and receive a free gift at the desk!

Expanding and Maintaining Your High End Client Base
Real Pilates, 177 Duane Street, NY, NY 10013, 212-625-0777
Wednesday, October 15, 3:00 – 4:30pm, $45
What do you as a trainer need to know about attracting great clients? In this workshop Lynda will share her secrets that keep her steadily busy in a city full of trainers who cost a lot less. Learn which skills are crucial, how to do more with less, and be adaptable while maintaining strong personal integrity.

New Year News

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New Year News

Pilates appointments available, new partner discounts (Soma, Juil, Real Pilates), and bulk pricing on Pilates audios. Lots of news!

Greetings!

After losing both of parents and crushing my left big toe this time last year, I was happy for that year to end. And I am excited for this upcoming year to begin.

In addition to being generally fully booked as I start my 4th year at Real Pilates, I am teaching workshops and doing coaching in Marketing for Trainers. In addition, I will be a lead trainer in the Real Pilates Teacher Training Program starting in 2015.

Appointments Available

While I generally have a waiting list, I have a few spots available this week and next for one-off private Pilates sessions at Real Pilates in Tribeca or Pilates on Fifth at Bryant Park. And I have one or two openings for standing appointment times!

If you would like a Pilates refresher, a new eye on your practice, or some regular, focused Pilates TLC, please let me know by emailing me or calling 347-462-6932. I am also available for Reiki and TRX/Kettlebell training.

New Partner Discounts

I have partnered with a few brands that are dear to me, and therefore I can offer you some discount codes!

Soma Water - Beautiful glass carafe that fits in the refrigerator and has an all natural coconut husk filter system. So much nicer than that plastic stuff! If discount doesn't apply automatically, use coupon code Lynda10. $10 off a Soma Water System

Juil Shoes - First I fell in love with their sandals, then with their ballet flats, and now the moccasins and boots! Juil shoes are beautifully made, extremely comfortable, and have copper earthing/grounding inserts in the soles to help keep you connected to the planet without going barefoot. They have styles for men and women. Use coupon code LIPPIN15 and receive 15% off your Juils

Real Pilates - If you book online with MindBody, for any class, workshop, or private with any teacher (including me), use code LLGift at checkout and receive an awesome free gift at the desk when you check in. Prefer to call 212-625-0777? Give the code to the front desk and receive the same gift! (New Real Pilates clients only.) Book Real Pilates online and use LLGift

Discounts on Pilates Audios

Each of my pre-recorded Pilates audios is about 30 minutes of exercise and can be played on your computer, smartphone, tablet, or other device.

Regularly priced at $7.77 each, buy 2 for $14, 3 for $18, or all 4 for $20. Choose from:

  • Pilates for Neck and Shoulder Pain
  • Pilates for Lower Back Pain
  • Pilates with Ring and Foam Roller
  • Pilates Basics Mat Class

No code needed. Discount will apply automatically! Lynda Lippin Pilates Audios

Thank you for reading! And as we say in the Jewish tradition, L'shana tova - have a sweet New Year.

Warmly,

LL

Marketing 101 for Pilates, Fitness, Yoga Teachers - 17 Sept 2014

Marketing 101 for Pilates, Fitness, Yoga Teachers - a 3-part workshop series led by Lynda Lippin that will teach you how to increase your value in a very crowded marketplace.

Episode 1 - Teaching Out of Your Comfort Zone

Wednesday September 17, 3-4:30pm at Real Pilates, 177 Duane Street, New York, NY 10013

The pilates, fitness, and yoga markets have enjoyed unprecedented growth over the past decade, which is a wonderful thing!
But now, as trainers, we are facing more competition within our industry. And with clearer certification pathways, there are more certified trainers on the market now than ever.
  • How can you distinguish yourself in this crowded marketplace?
  • How can you make more money, increase your quality client base, and shine in your field?
  • Have you dreamed about working overseas?
  • Wonder what skill set you need to have to land a great job inside or outside of the US?
  • And finally, have you ever wondered how to attract and maintain steady, standing, high income clients?

Learn how in this 3 part Workshop series. Each month I will take on an important aspect of business and marketing for personal trainers, pilates, and yoga teachers.

I just received this email from Pilates Teacher Lenny Reisner, who took this workshop series in the Spring. Note that he didn't even have a website before taking the workshops.

Hi Lynda

Hope all is well with you.  I met my income goal for the first time and am only looking up.  I owe thanks to you for your guidance in those workshops.

Best Lenny

Would you like to meet your income goals? Be busier? Have better clients?

If this is your first time visiting Real Pilates, use code LLGIFT at checkout and you will receive a lovely welcome gift when you check in!

This month I discuss travel - teaching outside of your studio or gym, outside of your city, and even outside of your country!

As someone who taught at the A-list Parrot Cay resort for 4 years, and who recruits trainers for high-end spas overseas, I have some great insight into what they are looking for and how to build your skill set enough to join that league.

See you there!

Episode 1 - Teaching Out of Your Comfort Zone
Wednesday, September 17, 3:00 – 5:00pm
There is a lot of call for trainers who will travel. This travel can be domestic or international, and includes subbing in other studios or in hotels/resorts, making outcalls of any kind (to hotels, private homes, or to train an entire family), picking up traveling clients or short-term residents, and traveling with a client.  We will also discuss how to find overseas positions, including issues regarding work visas, relocation, temp work, and the dangers of “working fitness vacations”.

Marketing 101 for Trainers Part 3 - June 25, 2014

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Marketing 101 for Trainers, Episode 3 –  Elevate Yourself In Any Studio

Wednesday, June 25, 3:00 – 4:30pm
at
Alycea Ungaro's Real Pilates
177 Duane Street
New York, NY 10038
212-477-6499
There are so many new Pilates teachers on the market right now that it is important to elevate yourself from the rest while still maintaining good teacher and studio relations.
How do you become a busy teacher in a crowded studio? How can you be a valuable team member while also promoting yourself?
Next Wednesday I will show you how to make yourself shine in any studio through social media, referrals, sharing, and setting a great example for others.
I will explain the importance of various social media channels (Facebook, Twitter, LinkedIn, Pinterest, Instagram) and how to properly use them to help yourself and the studio(s) or gym(s) where you teach.
Sign up for Marketing 101 for Trainers Part 3. 90 minutes. $45.

Marketing 101 for Trainers Part 2 - May 28, 2014

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Marketing 101 for Trainers, Part 2 - where Lynda Lippin will teach you how to attract, expand, and maintain your high-end client base.

The easiest way to earn a living doing any form of personal training is to have high income, high paying clients. The more you earn per hour, the fewer hours you need to work to make a comfortable living and the more you can have a life outside of the gym or studio.

But as I talk to my colleagues, I realize that so many trainers are scared to ask for more. So I asked myself,

"What skill sets must trainers have in order to be comfortable and happy asking for high fees and delivering the service and results that justify those fees?"

You know, I didn't always have all of these skills. I learned by trial and error (mostly by error).

But you don't have to struggle! You can learn from my mistakes.

I now train clients less than 35 hours per week. 32 of those hours are filled with recurring, standing appointments so I am able to actually do financial projections and budgets. Whether they are Real Pilates clients or my own privates, these clients pay well over $100 per hour for my time and are happy to have the opportunity. When someone lets go of a recurring time, it is typically filled within 48 hours.

Did I mention that I no longer work weekends? That I travel very little between studios? That I teach only one class, and that is for fun because I have people who would snag that as a recurring private in a second? And I only work three evenings (T, W, Th) per week?

Most importantly, I love my work and my clients again!

In this 90 minute Marketing 101 for Trainers workshop at Real Pilates in Tribeca, we will explore how to set yourself up to attract, expand, and/or maintain your very own high-end client base.

Episode 2 - Expanding and Maintaining Your High End Client Base Wednesday, May 28, 3:00 – 4:30pm $45 What do you as a trainer need to know about attracting great clients? In this workshop Lynda will share her secrets that keep her steadily busy in a city full of trainers who cost a lot less. Learn which skills are crucial, how to do more with less, and be adaptable while maintaining strong personal integrity.

Real Pilates, 177 Duane Street, New York, NY 10013, (212) 625-0777

If this is your first time visiting Real Pilates, use code LLGIFT at checkout, and you will receive a lovely welcome gift when you check in!

Sign up for Marketing 101 for Trainers Part 2 - Expanding and Maintaining Your High-End Client Base.

Marketing 101 for Trainers Part 1 - April 30, 2014

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Marketing 101 for Trainers is a 3-part workshop series led by Lynda Lippin that will teach you how to increase your value in a very crowded fitness marketplace.

The pilates and fitness market has enjoyed unprecedented growth over the past decade, which is a wonderful thing!
But now, as trainers, we are facing more competition within our industry. And with clearer certification pathways, there are more certified trainers on the market now than ever.
  • How can you distinguish yourself in this crowded marketplace?
  • How can you make more money, increase your quality client base, and shine in your field?
  • Have you dreamed about working overseas?
  • Wonder what skill set you need to have to land a great job inside or outside of the US?
  • And finally, have you ever wondered how to attract and maintain steady, standing, high income clients?

Learn how in this 3 part Workshop series, where each month at Real Pilates Lynda will take on an important aspect of business and marketing for personal trainers and pilates teachers.

If this is your first time visiting Real Pilates, use code LLGIFT at checkout and you will receive a lovely welcome gift when you check in!

Episode 1 - Teaching Out of Your Comfort Zone
Wednesday, April 30, 3:00 – 4:30pm
There is a lot of call for trainers who will travel. This travel can be domestic or international, and includes subbing in other studios or in hotels/resorts, making outcalls of any kind (to hotels, private homes, or to train ann entire family), picking up traveling clients or short-term residents, and traveling with a client.  We will also discuss how to find overseas positions, including issues regarding work visas, relocation, temp work, and the dangers of “working fitness vacations”.

Pilates Kneeling Side Kicks

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Pilates Kneeling Side Kicks - an advanced Pilates mat exercise to strengthen torso stability and sides of the body.

If I hear Pilates Plus and SLT described one more time as "Pilates on steroids" I am going to pull out what little, short hair I have on my head.

Why does this make me so angry?

Pilates in and of itself is so hard! Most people never experience the advanced exercises, and these are where the rest of the work comes together into some crazy hard, good strength exercises.

One of those is the Kneeling Side Kicks. Basically, this is a longer lever side plank with added hip flexion and extension. You balance on one knee one hand as you kick your straight leg without moving anything but your leg. It is challenging and really good for you.

Here is my Real Pilates colleague Emily Hoffman demonstrating the Pilates Kneeling Side Kicks.

Try it and let me know what you think!

httpv://youtu.be/ASNgPXd2vnc