When FitPro Email Marketing Fails

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When FitPro Email Marketing Fails the results can be very funny, but bad for business.

This morning I received an email from someone representing a new app to help Fitness Professionals. Too bad the email was completely off.

This iOS app may be awesome for FitPros who are having a hard time tracking their clients. It is inexpensive and sounds robust, which is why I left a live link in this post. For a crazy busy trainer with too much too keep track of, this app may be the perfect solution.

But even if I used iOS, this email would have been enough to turn me off. Welcome to When FitPro Email Marketing Fails.

1. The Email

Hello Lippin,

I came across your profile at ideafit.com and found your website http://www.lyndalippin.com. I see that you are an experienced fitness professional.

For over a year, I and my team have been developing 52C -- a new online tool for Personal Trainers. Many great PTs like yourself have advised us and helped us make it a real time saver when it comes to collecting clients' progress data and planning workout sessions.

Now the app is ready: 52challenges.com

Would you like to test it out free for 14 days?

-- Best regards, xxx Patxxx, Content Manager

2. My Reply

Hi Patxxx,

I am somewhat confused by this email.

First, you address me as “Lippin”. which is why I addressed you as “Patxxx”. I assume last name only is how things go at 52challenges? Very military-like of you.

Second, if you looked at my website and my ideafit profile, you would see that I have no problems tracking clients. I am organized, have a great memory, and as a former philosophy professor I have a wonderful attention to detail.

Third, while your email sounds like you are making me a special 14 day free offer, I notice when I click the link that the 14 day trial is open to any fitness pro. So why bother emailing me directly and making this sound like a special offer?

I am not interested, and couldn’t even use your app as it is only for iOS and I don’t use apple portable devices.

So, thank you for giving me a laugh this morning and some fodder for my next blog post - FitPro Marketing Email Fail.

Best,

LL

3. The Marketing Lessons

The takeaway for marketers is pretty clear and starts with the basics of proofreading your form email before hitting send, and knowing your audience.

Presentation alone can turn a potential customer away. I can't say this often enough - make sure you take the time to proofread and edit.

You have one shot at this opening email. Make it a great one!